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For the past few weeks we’ve been keeping an eye on the big TV conversations on Twitter using Union Metrics Echo and writing about them for a weekly feature on Found Remote, the social TV hub of The Drum. As the column itself puts it: “The TV industry has historically championed good TV ratings andMore

The Scream Queens and The Muppets premieres on Twitter

Did you see our full fall TV preview last week? Some of the new shows have aired their premieres, so we wanted to check in with two of the early favorites, Scream Queens and The Muppets, both of which premiered last night, September 22. FOX launched a huge promotional campaign earlier this year. And that hasMore

Previewing the new 2015 fall TV shows on Twitter

It’s September and that means it’s time for new fall TV! Over the next few weeks, the big networks will roll out their new TV series. Not all of these series will survive the year; some will be cancelled within a few weeks. One of our favorite exercises each fall at Union Metrics is toMore

Twitter loves the Late Show with Stephen Colbert

Stephen Colbert kicked off a new era at the the Late Show last night, with the premiere of his first show as host. Twitter was excited to have Colbert back. Yesterday, there were more than 113,000 tweets about Stephen Colbert and the Late Show. During the episode itself, fans posted nearly 50,000 tweets. Here, you can seeMore

The Week in Social Analytics #121

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On Tumblr:  How to Do Native Advertising Right on TumblrMore

Game of Thrones Season 4: Updated Twitter numbers

We’re three episodes into the fourth season of Game of Thrones on HBO and the talk has certainly not died down since the premiere and just keeps growing: 845.5k tweets have been posted  from 420.7k contributors for a unique reach of 141.7 million users, all around the show and its latest season, since April 6th. (That’s 500k+More

Game of Thrones Season 4 on Twitter

The fourth season of Game of Thrones premiere on HBO last night, and Twitter was more than ready for it. Starting Friday, April 2nd and leading up to Sunday night’s premiere 344.3k tweets came from 206.8k contributors, for a unique reach of 112.1M Twitter users, all around Game of Thrones. The most retweeted tweet came from the actressMore

House of Cards talk on Twitter

The second season of the Netflix Original House of Cards premiered over the weekend, and many of us made our couches our Valentines in order to marathon the whole season, while talking about it on Twitter, of course. Starting on February 13 through the weekend, 367.2k tweets came from 210.3k contributors with a reach of 127.7M uniqueMore

The Golden Globes hits an all-time high on Twitter

The 71st Annual Golden Globes aired last night, and we were there as usual in conjunction with mhCarter Consulting and the Hollywood Foreign Press Association to help out on the red carpet and keep track of the social conversation. (Those of us at home did it with our shoes off and our beverage of choice in hand, just like EmmaMore

The Golden Globes are Sunday!

It’s that time of year again – awards season! The 71st Golden Globe Awards are this Sunday, and as usual, we’ll be there to track the social media conversation around the event and help out on the #redcarpet. So, we were wondering… In the days leading up to the first major awards show in Hollywood this season, which movies, TVMore