We’ve been checking in on the conversation around the Big Game ads for the last few weeks, seeing what it was as teasers were released and how it changed as we got closer to kickoff. This year saw a lot of brands deciding to tackle political and social issues in their ads and this approachMore

If you’re a regular reader of the blog you’ll have noticed by now that we always encourage a spirit of experimentation in how brands approach social media. Plan the majority of your content from reliable data and feedback from your audience, but also leave some room to try new things and have a little fun.More

Just a few days left before Super Bowl 51. Brands have been ratcheting up their promotion this week, many of them releasing teasers or even their full ads. We’re up to more than 40 advertising brands whose ads will be running during the big game. So, how have these ads been received on Twitter? AMore

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage. What are we working on at UnionMore

The Week in Social #188

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Snapchat and Facebook video Been ignoring Snapchat? Andrew Hutchinson breaks down How Snapchat’s Evolving, One Small Update at aMore

Super Bowl XLVIII: Brands on Twitter

On Friday we took a look at all the brand chatter on Twitter leading up to last night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos. The lack of action on the field turned a lot of faces toward their second screen instead, and made for some entertaining brand interactions (MarketingMore

Super Bowl Preview: Brands on Twitter

Super Bowl XLVIII will be upon us in two days, so we thought we’d take a look at what the chatter is like on Twitter around some of the brands who have purchased multi-million dollar ad time around the game. Budweiser Budweiser had already released its full #BestBuds ad and a teaser for their hero’s welcome adMore