We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing, including video Peter MinniumMore

Campaigns and content marketing playbooks from big brands can be equally inspiring and disheartening— oh, the things you could do for your brand if only you had the resources! But it’s better to concentrate on the inspiration, so we wrote a quick guide on how you can borrow from the big brands, even when you’reMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video video B2B and B2C marketingMore

We asked our ATX team for some of their highlights from their SXSWi 2017 and here were their takeaways. Were you in town? Tell us about your takeaways on Twitter @UnionMetrics. On women in tech Our Sales Rep Frankie was really impressed with The Female Quotient’s Girls’ Lounge. Their mission is to create equality in theMore

When a brand has an open mind and more than the usual amount of resources they can make some truly magical things happen in their brand storytelling— which is exactly what Gucci did in producing #GucciStories with Gia Coppola. This retelling of the Greek myth of ill-fated lovers Orpheus and Eurydice serves to show off theirMore

Every time we think we’ve seen all the different ways to do a Choose Your Own Adventure-style social media campaign, we come across someone who surprises us with a new and fascinating execution of it. Author Jedediah Berry recently used Twitter Polls to crowdsource a story he was writing, letting his Twitter followers help him form it, makingMore

We’ve covered quite a few different Choose Your Own Adventure type stories across social media in Campaigns We Love, but this Twitter iteration really knocks it out of the park, creating different accounts for each of the possible outcomes in each step of the story—  23 accounts in total! Why didn’t creator Terence Eden goMore

The Week in Social #190

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing Are you writing too much content? Not enough? The right kinds? How do you even know?More

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

Here at Union Metrics we like to give our employees the chance to enrich themselves and their careers by attending a conference of their choice each year. Here’s Product Designer Steph Cruz’s experience at Visualized 2015, in her own words.  Earlier this month, I had the opportunity to attend Visualized, an annual conference that takes place inMore