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When a brand has an open mind and more than the usual amount of resources they can make some truly magical things happen in their brand storytelling— which is exactly what Gucci did in producing #GucciStories with Gia Coppola. This retelling of the Greek myth of ill-fated lovers Orpheus and Eurydice serves to show off theirMore

Every time we think we’ve seen all the different ways to do a Choose Your Own Adventure-style social media campaign, we come across someone who surprises us with a new and fascinating execution of it. Author Jedediah Berry recently used Twitter Polls to crowdsource a story he was writing, letting his Twitter followers help him form it, makingMore

We’ve covered quite a few different Choose Your Own Adventure type stories across social media in Campaigns We Love, but this Twitter iteration really knocks it out of the park, creating different accounts for each of the possible outcomes in each step of the story—  23 accounts in total! Why didn’t creator Terence Eden goMore

The Week in Social #190

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On content marketing Are you writing too much content? Not enough? The right kinds? How do you even know?More

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

Here at Union Metrics we like to give our employees the chance to enrich themselves and their careers by attending a conference of their choice each year. Here’s Product Designer Steph Cruz’s experience at Visualized 2015, in her own words.  Earlier this month, I had the opportunity to attend Visualized, an annual conference that takes place inMore

The Week in Social #175

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics.  On content, influencers and storytelling. If your content could use a boost (and that’s most of us), you mightMore

The Week in Social from Union Metrics #164

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On the serious stuff: Law and crisis communication. At it’s crux, social media is really just the latest toolMore

The Week in Social #162

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On improving your visual content marketing. Check out these Eight examples ofMore

The Week in Social #161

It’s Friday the Thursday before an observed July 4th holiday here in the U.S., and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about itMore