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This football season, Twitter and the NFL have teamed up to livestream Thursday Night Football games on Twitter. Twitter users can watch the game in their Twitter app on their phones, computers, even their TVs. The game is shown live, alongside a constantly moving stream of Tweets about the game. It’s a fun, interactive experience,More

This year’s big International Sporting Event is about to start and you might need to do some serious retooling of your brand’s social content strategy if you were planning to mention it in any official capacity. You can download the official social media guidelines here, but AdWeek covered a pretty comprehensive sampling of what youMore

Since we’re right in the middle of the NBA and NHL playoffs, we thought it was time to check in with Twitter and see how and what some of the leagues’ top teams are doing. Here’s a list of some of our favorite basketball and hockey teams on Twitter and why we love them, in noMore

Vines are short, looped videos. They’re up to six seconds long, making them the perfect snackable length for social media. With something like 100 million people watching Vine videos every month, and more than 1.5 billion video loops every day, Vines have become tremendously popular. But no one does Vine better than sports brands and fans.More

The 2016 NCAA men’s basketball champion will be crowned tonight! We’ve been monitoring tweets about all the March Madness action since Selection Sunday on March 13. And tonight, the top two teams – Villanova and UNC – will compete for the NCAA tournament championship. So, how do the top two teams stack up on Twitter? Let’s takeMore

As we head into the Final Four, let’s check in on how March Madness is doing on Twitter. More than 4.75 million March Madness tweets have been posted by fans so far in March. The biggest single day – at least until now – was March 18, during the first round. Here’s a streamgraph showingMore

It’s Selection Sunday and that means one thing for basketball fans everywhere – the start of March Madness. The 2016 NCAA tournament begins this week. 68 men’s teams and 64 women’s teams will be selected to participate in the tournament, and the ultimate winners will be crowned in early April. So, what does Twitter thinkMore

So what did Twitter really think about the slate of Super Bowl 50 commercials yesterday? Here’s a quick recap of what ads Twitter liked and which ones it didn’t. (You can read our earlier coverage here.) The top five most tweeted-about brands were: Doritos: 324k tweets Budweiser: 285k tweets Mountain Dew: 251k tweets T-Mobile: 239k tweets Pokemon: 92kMore

It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore