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It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore

After more than a month of fierce competition and online voting, the NBA All-Star voting comes to a close today. So, just a few hours before the polls close tonight, we took at look at how voting has been going on social media. Which players are getting the most votes? There have been more than 10 million #NBAVotesMore

The World Series on Twitter: #HunterPenceSigns

Casual watchers of the World Series may have noticed some interesting signs popping up in the broadcasts of the games; signs aimed at San Francisco Giants player Hunter Pence. Giants fans may have noticed that these signs started popping up in August, and that they even have their own hashtag: #HunterPenceSigns. We took a fullMore

10 tips for live-tweeting sports events

The World Cup kicks off today, and with other exciting sports events on the horizon- the NBA Finals, Stanley Cup, US Open, and more World Cup this weekend alone- we thought we’d expand our 9 tips for watching TV on Twitter to include, specifically, sports events: Definitely announce ahead of time if you’re going to be live-tweeting aMore

Super Bowl XLVIII: Brands on Twitter

On Friday we took a look at all the brand chatter on Twitter leading up to last night’s blowout Super Bowl game between the Seattle Seahawks and the Denver Broncos. The lack of action on the field turned a lot of faces toward their second screen instead, and made for some entertaining brand interactions (MarketingMore

Peyton Manning vs. Tom Brady on Twitter

The NFL NFC and AFC conference championships both played out yesterday, determining the Super Bowl matchup of the Denver Broncos vs. the Seattle Seahawks. To make things more interesting, we took a look at mentions of quarterbacks Peyton Manning of the Broncos and Tom Brady of the New England Patriots on Twitter, before, during andMore

Sports on social media: How fans talk tells you more than just how they feel

There has been plenty of coverage around Monday night’s BCS Championship Game between Florida State and Auburn; everything from fan to brand reactions on Twitter. On the surface these tweets strike as funny, impassioned, angry, or incredulous– not unexpected reactions when it comes to something fans connect with as deeply as their favorite sports teams.More

TakeFive with TweetReach – Jim Kneer

Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re happy to highlight Jim Kneer, New Media Specialist for the NBA Champion Miami HEAT basketball team. Coming off a terrific championship season and an Olympic gold medal for Team USA player and Miami HEATMore

Olympic sponsors on Twitter – the final tally

We’ve monitored and analyzed Twitter activity for the 11 official worldwide sponsors of the 2012 London Olympics for the duration of the games and have been posting summaries of their performance along the way. Now that the games are over, how did the sponsors stack up? After leading the race for mentions on Twitter sinceMore

Olympic sponsors on Twitter – week 2 leaderboard

Welcome to another installment in our coverage of the 2012 London Olympics on Twitter. Last week, we posted the Sponsor Leaderboard, looking at how the official sponsors of the games had performed on Twitter after week 1 of the games. We started tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames when theMore