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Olympic sponsors on Twitter – the final tally

We’ve monitored and analyzed Twitter activity for the 11 official worldwide sponsors of the 2012 London Olympics for the duration of the games and have been posting summaries of their performance along the way. Now that the games are over, how did the sponsors stack up? After leading the race for mentions on Twitter sinceMore

Olympic sponsors on Twitter – week 2 leaderboard

Welcome to another installment in our coverage of the 2012 London Olympics on Twitter. Last week, we posted the Sponsor Leaderboard, looking at how the official sponsors of the games had performed on Twitter after week 1 of the games. We started tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames when theMore

Ambush marketing at the Olympics – what does Twitter say?

Continuing on our Olympics theme, last week we took a look at how the official worldwide Olympic sponsors were performing on Twitter with our Olympic Sponsor Leaderboard. Over $1 billion has been invested by sanctioned companies to sponsor the games and the International Olympic Committee has been adamant in cracking down on ambush marketing atMore

Olympic sponsors race for the gold on Twitter

We hope you’re enjoying our series of posts about the 2012 Olympics on Twitter. Next up, we take a look at how the official sponsors of the games are performing. Some of them, such as Coca-Cola, have supported the Olympics for decades. Coke first got involved in 1928 when a freighter delivered the United StatesMore