Cinco de Mayo is on a Saturday this year, and Jose Cuervo is taking advantage of this rarity to launch a campaign getting consumers ready for the big day with a routine of “Cinco-cising” with support from actor James Van Der Beek. (And more, like an entire microsite dedicated to it.) Meant to gently mockMore

Whether your brand is looking to finally dive into the social video waters, just dip your toes in, or add some new formats into your established social video strategy (sorry we dried up on the water metaphor), we’re covering all of the latest platform updates and strategies. Got a question or something we missed? Find usMore

Platform updates roll out at a fairly fast and furious pace, so it’s possible you might have missed the ability to go hands-free in your Instagram Stories. If you haven’t been using it and you do a lot of video sharing in your Instagram Stories- or would do more if you didn’t have to pressMore

Video is an undeniably popular element of social media marketing. Whether or not your brand has already actively made it part of your content strategy, there’s no time like the present to try a little something new. With that in mind, here are six steps for your brand to take to try new video on social.More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video video B2B and B2C marketingMore

By now you’ve probably heard of direct-to-consumer Casper mattresses, especially if you listen to podcasts. But if that has been your only exposure to Casper advertising, perhaps you’re not staying up late enough to catch their new videos inviting insomniacs to call in: If you’re confused by the lack of branding, that’s part of the point;More

Last week we looked at a preview of the conversation around the Oscars on Twitter and learned about WalMart’s advertising campaign that featured a series of short films created around a receipt (#TheReceipt). Each one had a different director, each known for different types of film storytelling, and attempted to tell the story behind- you guessedMore

Marriott’s back in Campaigns We Love with their third in the Two Bellmen series, this one topping 35 minutes in run time but staying true to the tone of the series with plenty of action surrounding a Marriott property but lacking in any overt sales pitches. It’s a new strategy for a new generation ofMore

A commercial (appropriately titled “Kitty Kommercial”) for an animal rescue organization and group of no-kill shelters in Atlanta, Georgia has been making the rounds on the Internet and for good reason: This goofy, low-budget commercial gently mocks infomercials and used car salesmen for the perfect blend of accessible humor that makes viewers consider getting a furryMore

Yesterday, Twitter announced that they were shutting down Vine, our beloved short video service. In the past 23 hours, there have been 2.1 million tweets using the #RIPVine and #VineHallofFame hashtags. Twitter users all over the world have been sharing their favorite Vine videos, reminding us all of why it was so great. The firstMore