Twitter hashtag best practices

Hashtags are a delightful, double-edged sword. On one hand, they enable you to organize your tweets so they can be found by others interested in the same type of content. On the other hand, they can be hijacked by those looking to capitalize on the popularity of particular hashtag. With that in mind, you’ll wantMore

This Week in Social Analytics #71

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. So You Wrote A Blog Post: How To Get TheMore

SXSWi 2014 panel proposals from Union Metrics: Social TV’s Evolution

We’re proposing two panels for next year’s SXSW Interactive conference, and if you like the sound of either one, we’d love your vote! Last year, Jenn Deering Davis, one of our founders, did a talk about how Twitter has changed how we watch TV. (Miss it? Listen to it here.) Next year, Jenn wants to expand from just focusingMore

Twitter’s first comedy festival: by the numbers

Twitter and comedy are no strangers, but last week saw something unprecedented in 140 characters or less: a comedy festival held entirely on Twitter. Comedy Central’s #ComedyFest pulled in some of the biggest names that already joke on Twitter daily, in addition to those established comedians completely new to the platform, such as Mel Brooks.More

This Week in Social Analytics #48

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Positive Brand Tweets are Four Times More Effective Than Non-Tweet Ads [from Fast Company; written byMore

9 tips for watching TV on Twitter

Live-blogging has spawned a new generation of itself, and the cool kids these days are live-Tweeting and Tumbling while they watch their favorite shows. Sound like something you’d like to get in on? We’ve got some suggestions to help get you started using Twitter while you watch TV. After all, 4 in 5 Americans multitask whileMore

This Week in Social Analytics #42

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments! Tumblr Is Worth a Look at For Your Business [from Business2Community; written by Matthew Simonton] “IfMore

SXSW preview: How Twitter is changing how we watch TV

One of our very own will be presenting at SXSW Interactive this year. Jenn Deering Davis, Union Metrics Co-Founder and Chief Community Officer, will be speaking about how Twitter has changed how we watch TV on Saturday, March 9 during the festival. We wanted to get a preview of her presentation, so we thought we’dMore

10 SXSWi 2013 panels you won’t want to miss

We already mentioned that we’ll be at SXSWi- now just a mere two weeks away!- and we’d love to see you, so drop us a line in the comments if you’ll be there and let us know if you’re hosting an event or participating in a panel. Speaking of panels, we’ve got some suggestions forMore