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For the past few weeks we’ve been keeping an eye on the big TV conversations on Twitter using Union Metrics Echo and writing about them for a weekly feature on Found Remote, the social TV hub of The Drum. As the column itself puts it: “The TV industry has historically championed good TV ratings andMore

We’ve been covering the social conversation around The Golden Globes since 2011, and it has truly been a delight to see it evolve over the past six years. Yesterday saw more than 3.5 million tweets about the Golden Globes, with the biggest spike in tweets coming about an hour before the broadcast ended (9pm CT) according to data fromMore

By now, you’ve probably heard us talking about Union Metrics Echo – our brand new tool to help you explore and analyze anything from Twitter’s archive, instantly. We wanted to show you what, exactly, you can do with it. So here’s one of the lessons we learned using Union Metrics Echo to dig into Twitter data. Want a demo ofMore

We’ve looked at how people discuss entertainment across social channels, but that doesn’t necessarily mean everyone is always on their best behavior. (Or blocking and reporting options on every platform wouldn’t be such an important feature.) So if you’re going to live-tweet (or blog, or post or otherwise socially share) your favorite TV show, stickMore

Previewing the new 2015 fall TV shows on Twitter

It’s September and that means it’s time for new fall TV! Over the next few weeks, the big networks will roll out their new TV series. Not all of these series will survive the year; some will be cancelled within a few weeks. One of our favorite exercises each fall at Union Metrics is toMore

Twitter loves the Late Show with Stephen Colbert

Stephen Colbert kicked off a new era at the the Late Show last night, with the premiere of his first show as host. Twitter was excited to have Colbert back. Yesterday, there were more than 113,000 tweets about Stephen Colbert and the Late Show. During the episode itself, fans posted nearly 50,000 tweets. Here, you can seeMore

How do people talk about entertainment across social channels?

Everyone has their favorite social network just like they have favorite shows and celebrities, so we thought it would be interesting to look at how the conversation around those favorites has evolved across different networks. Even if you’re not in entertainment marketing, this post should give you a deeper look at the language and culture ofMore

Social TV: Between and serialized Netflix

Until now all of Netflix’s original programming has been binge-able; whole seasons released at once that fans park themselves to consume on the couch while they tweet about it. This changed with the recent release of Between, a show developed in partnership with a Canadian channel that follows the traditional one-new-episode-released-per-week formula. Episodes air on CityMore

Social TV: Netflix binge-watching, Daredevil and Twitter

The prevalence of the second screen and social television have been established for some time now, but how does the conversation differ around a show when the whole season is released at once and the audience has the option to binge-watch it all in one go? We looked at the Twitter conversation around Netflix’s recently released Daredevil toMore

The Week in Social Analytics #124

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Twitter and social television: 10 Secret #Twitter Tips, Tricks andMore