The Week in Social #336

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On social video strategy Reduce, reuse, recycle. . .yourMore

Yes, in a perfect world we would have all finished our 2018 audits before the holidays, then returned to the office refreshed and renewed and ready to execute the daring-yet-practical strategies we built based on those audits. I don’t know about you, but I live in this actual world where the best laid plans, etc.More

It’s everyone’s favorite week of the year: The first full week back at work after the holidays! To make things a little easier for you as you wade through your inbox and increasing calendar demands, we rounded up some of our best resources to help your team get organized and on track (even if yourMore

The Week in Social #332

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On planning for 2019 by reviewing 2018 Social MediaMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

A Supreme brand move

There are two things you may or may not be familiar with, reader: Supreme, a cult streetwear brand, and Farmland, a pork producer. What happened next may or may not surprise you: Supreme released a hat with a logo that bears striking resemblance to that of Farmland’s. But rather than get litigious, Farmland decided toMore

Every once in a while it’s a good idea to check in on the routines you’ve established around your social media marketing to make sure nothing has slipped through the cracks, or gotten repeatedly left off of the to-do list. (It happens to the best of us.) Make this that time for your brand. YouMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore

Trolls can be hilarious, trolls can be mean, and sometimes trolls can be dangerous. Most social media managers have their own systems for dealing with trolls, but it doesn’t hurt to have a policy in place for the team who handles social for your brand. Here’s an outline we came up with. Got questions orMore

It’s that time of year again: Time for end-of-year audits for your content, on your blog and across your social accounts. We’ve been breaking down different aspects of reviewing your 2017 and planning for 2018 over the past few weeks and we wanted to put everything together in one easy place for you to reference.More