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Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. This is the August edition. Got an idea or something that we missed? Tell us aboutMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Social media does not sit still. There is always a new platform popping up that Kids Today are using and new features being tested all the time on more established platforms. It can be hard to keep up, even when that’s your job. So how do you which trends are worth experimenting with and incorporatingMore

Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

Brands need to relate to their audiences without alienating them, which can be especially tricky when courting a younger demographic or a mix of older and younger. You want to use GIFs and emojis and other things to seem fun and relatable, but how do you do that without being a Brand That Says BaeMore

This year’s big International Sporting Event is about to start and you might need to do some serious retooling of your brand’s social content strategy if you were planning to mention it in any official capacity. You can download the official social media guidelines here, but AdWeek covered a pretty comprehensive sampling of what youMore

Social strategy feeling stale? Summer is a perfect time to take stock of your social media strategy and shake things up. We always encourage brands to leave room for experimentation, so here are some ideas for social experiments you can try. Got some ideas we missed? Let us know what you think; we’re always listening on Twitter @UnionMetrics.More

Video is still the reigning content format of choice in marketing at the moment, but how do you add more video to your strategy if it’s already set in stone or full of other content types that are working for your audience? Here’s how to painlessly expand your social video strategy. Make an assessment You knowMore

There are the brands who set the best practices for social platforms, and then there are the brands and individuals who learn from those best practices and blaze their own trail. If you’re looking to infuse a little creativity into your brand’s social strategy across platforms in 2016, we have some inspiration for you! OnMore