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Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

Brands need to relate to their audiences without alienating them, which can be especially tricky when courting a younger demographic or a mix of older and younger. You want to use GIFs and emojis and other things to seem fun and relatable, but how do you do that without being a Brand That Says BaeMore

This year’s big International Sporting Event is about to start and you might need to do some serious retooling of your brand’s social content strategy if you were planning to mention it in any official capacity. You can download the official social media guidelines here, but AdWeek covered a pretty comprehensive sampling of what youMore

Social strategy feeling stale? Summer is a perfect time to take stock of your social media strategy and shake things up. We always encourage brands to leave room for experimentation, so here are some ideas for social experiments you can try. Got some ideas we missed? Let us know what you think; we’re always listening on Twitter @UnionMetrics.More

Video is still the reigning content format of choice in marketing at the moment, but how do you add more video to your strategy if it’s already set in stone or full of other content types that are working for your audience? Here’s how to painlessly expand your social video strategy. Make an assessment You knowMore

There are the brands who set the best practices for social platforms, and then there are the brands and individuals who learn from those best practices and blaze their own trail. If you’re looking to infuse a little creativity into your brand’s social strategy across platforms in 2016, we have some inspiration for you! OnMore

While it’s tempting to just let things stay quiet during the holiday slowdown, there’s no better time to take a long hard look at what went well with your social strategy over the last year and be honest about what didn’t. Then you can wrap those findings up into a new and improved strategy toMore

The Week in Social #171

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On social strategy and content marketing. Work smarter not harder when it comes to your social strategy, says MattMore

The Week in Social Analytics #144

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Platform-specific pieces:  5 Visual Storytelling Tips To Power Your Content MarketingMore