Every year Edelman is kind enough to keep tabs on the state of trust around various industries, and it’s no secret that for most industries trust has been on a sad and steady decline. Social media platforms are part of this erosion of trust, as Adweek reports: “The study reflected a widespread decline in trustMore

Which social networks do the people who work for a social media analytics company like to visit in their spare time and why? If that’s a question that you’ve ever pondered, we’re here with some answers for you. Got a question, comment or concern? Find us on Twitter @UnionMetrics. We asked: What’s your favorite social mediaMore

Twitter turns 10!

From a place for tech industry first adopters to post what they were having for lunch to a business requirement for customer service, marketing and more, Twitter has changed a lot over the last decade— and there’s certainly a lot of speculation around what comes next. Here’s our brief look at the last 10 years ofMore

It’s been a big week for our favorite social media! Two of our favorite sites have rolled out two widely anticipated features. Missed the news? Here’s what’s new. We’ve finally gotten reactions on Facebook. Now you can do more than like a post – you can love, laugh, cry, even be angry. Think of the possibilities.More

As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

Black Friday is almost upon us, so we rounded up all of the best advice we have around it for this year to get you ready and feeling prepared, whether you’re facing shoppers in-store, online, on social, or on all of the above. How retailers can learn from past Black Fridays on Twitter to haveMore

The Week in Social Media Analytics #134

For this Friday’s Week in Social Analytics, we’ll just give you a chance to click on that link and catch up with our favorite posts of the past year in the world of measurement, analytics, and social media. Or just kick back by the fire with some cocoa. Either way. Happy holidays!

The Week in Social Analytics #133

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Content Marketing  No matter what’s written in everyone’s predictions forMore