Spring cleaning isn’t just for your house; take some time to clean up your social accounts and your overall social media strategy for a boost going into the rest of the year! Here are our best tips for sprucing things up. Revisit your goals. Ask yourself if the goals you’ve set for your overall socialMore

Tumblr’s well established, tight-knit communities around just about everything you can think of make it a perfect addition to any comprehensive multi-channel social marketing plan. Here are three of our best tips to easily fold Tumblr into the rest of your social efforts. 1. Don’t try to build a new community on Tumblr; find your existingMore

Social media is a necessary part of a comprehensive marketing plan, and any comprehensive marketing plan needs benchmarks to know where it stands in terms of its competitors and its overall success. Unfortunately, research still indicates that marketers struggle to set and monitor social benchmarks, but fear not if you’re one of them, because we’re hereMore

This article, written by our Editor-in-Chief Jenn Deering Davis, originally appeared on Social Media Examiner and is reposted with permission.  Are you responsible for reporting your social media results? Do you need to develop a reporting system? Knowing who you report to and what metrics they need will help you streamline the process and ensure you’reMore

As part of our 2015 year in review, we’re looking back at which of our blog posts our readers found the most interesting and helpful. Is there something you want to know more about in 2016? Tell us in the comments or come find us on Twitter at @UnionMetrics. We’re always happy to help! 1. Want toMore

While it’s tempting to just let things stay quiet during the holiday slowdown, there’s no better time to take a long hard look at what went well with your social strategy over the last year and be honest about what didn’t. Then you can wrap those findings up into a new and improved strategy toMore

The Week in Social Analytics #113

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 10 very cool examples of experiential marketing [from Econsultancy; writtenMore