Social listening and social monitoring are often used interchangeably, but they don’t quite mean the same thing. So what’s the difference between listening and monitoring? Why are they important? How can they keep your brand healthy and connected with your audience? Got a question or something we missed? Find us on Twitter @UnionMetrics. What is social listening?More

Video is an undeniably popular element of social media marketing. Whether or not your brand has already actively made it part of your content strategy, there’s no time like the present to try a little something new. With that in mind, here are six steps for your brand to take to try new video on social.More

We talk a lot about the importance of experimenting with your social strategy where you can, but you might be wondering just how exactly you should do that. After all, more is at stake when you’re representing a brand! With that in mind, here are our best tips for when you want to try somethingMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore

At Union Metrics, our analytics aim to answer your biggest social media questions, saving you time and helping your improve your social media strategy. We know our customers come to us at different places in their social media journey; some have established routines and others are starting from scratch. And in many steps along that journey, your publishing needs require more thanMore

Brands need to relate to their audiences without alienating them, which can be especially tricky when courting a younger demographic or a mix of older and younger. You want to use GIFs and emojis and other things to seem fun and relatable, but how do you do that without being a Brand That Says BaeMore

At Union Metrics, our customers are some of the smartest and most innovative social media marketers in the business. Whenever we can, we like to learn from those smart folks about how they use social media and share those lessons with you. We spoke with Patsy McGaughy, Communications Director at Napa Valley Vintners, about howMore

Social strategy feeling stale? Summer is a perfect time to take stock of your social media strategy and shake things up. We always encourage brands to leave room for experimentation, so here are some ideas for social experiments you can try. Got some ideas we missed? Let us know what you think; we’re always listening on Twitter @UnionMetrics.More