We all have bad habits associated with our social media use. If you’re looking to be more efficient with the time you spend on social this year- whether that’s with work or personal use- we’ve done a little legwork on how you can identify your social media time-wasting habits and avoid them going forward. GotMore

It can be overwhelming to think about what you need to be doing in order to get the most out of your metrics and social content strategy— but that’s what we’re here for! We wrote up this guide to get you started. Every industry is a little bit different, so definitely keep that in mindMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

We’ve covered a little bit about bots before when we’ve written about why you shouldn’t buy Instagram followers. But we thought it might help to go a little bit more in depth about bots: You’ve heard that they’re bad, but just why are bots so bad? What can they do to harm your brand? HowMore

Social media changes fast, so now along with the platform updates we share in The Week in Social, we’ll be bringing you some ideas for things to try with your brand’s presence on social based on each month’s platform updates. This is the August edition. Got an idea or something that we missed? Tell us aboutMore

If you’re bored with your social media routine, your audience is undoubtedly bored too. That’s why it’s crucial to keep room in your social strategy for experimentation: Shake things up, try things out and see how your fans, followers and audience respond. Some of your experiments might be failures, but what’s most important is whatMore

Having a CEO who’s active on social can do a lot for your brand, boosting your visibility and putting a human face and voice on it. There are things a CEO can say as a person that wouldn’t come across as authentically coming from a brand. On the other hand, a CEO active on social is openMore

Campaigns and content marketing playbooks from big brands can be equally inspiring and disheartening— oh, the things you could do for your brand if only you had the resources! But it’s better to concentrate on the inspiration, so we wrote a quick guide on how you can borrow from the big brands, even when you’reMore

Small and medium businesses obviously don’t have the same resources the big behemoth brands do, and it can be frustrating to read content aimed at large teams with budgets you can only dream of. With that in mind, we wrote this one just for you SMBs! We’re small ourselves, so we’re speaking from experience. AndMore

It’s no secret that agencies need to stay on top of social trends and keep their clients happy, with all of their changing needs on top of shifting social trends. It’s not an easy job, but having reliable social media metrics makes it much easier than scrambling to piece things together from a difficult, complicated reporting system.More