As a follow-up to our Valentine’s Day webinar on the digital love story for the ages that is marketing + PR, we thought we’d address the biggest social media marketing challenges our audience shared with us that we addressed some of in the webinar and more of in our latest office hours. We wanted toMore

Miss our Valentine’s Day webinar Social Media and PR: A Digital Love Story? No worries, we’re here to share some highlights (and we’ll link the recording here when it’s ready). Got questions or something we missed? Find us on Twitter @UnionMetrics. Why PR + social? We discussed this more in-depth in the webinar, but theMore

Social media and PR have a complicated history. Originally used for marketing and brand awareness, social media is now becoming a powerful resource for PR professionals. We think it’s time that social media and PR make it official. Join us this Valentine’s Day for a webinar on the relationship between social media and PR. That’sMore

The Week in Social #332

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On planning for 2019 by reviewing 2018 Social MediaMore

When not to use analytics

No, it’s not opposite day. Although we obviously love and advocate for analytics and all of the things they can do for your brand, there are some times where it’s better not to tap into analytics. Let’s break it down. And as always, if you’ve got questions, comments or concerns you can find us onMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to leverage your owned media in your paid strategy.  Are you leveraging your owned media in your paid advertising strategy? In marketing, owned and paid media are typically separate channels, but there’s a lot you could learn from your owned media that can inform yourMore

While we’ve advised against buying followers on any platform for years, a lot of social media users have done so anyway in order to quickly grow their social presence regardless of the consequences. Now that every platform is cracking down more consistently on engagement bait and bots, those consequences are increasingly being paid. So what’sMore

Trolls can be hilarious, trolls can be mean, and sometimes trolls can be dangerous. Most social media managers have their own systems for dealing with trolls, but it doesn’t hurt to have a policy in place for the team who handles social for your brand. Here’s an outline we came up with. Got questions orMore

What to do when you fail

It’s inevitable and yet we all pretend like it will never happen to us: Our campaigns will always do well, we don’t need any systems in place for coping with our failures, professional, personal or otherwise. And we always learn how wrong we are just a little too late. So rather than trying to pretend like failureMore