The Week in Social #332

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social.  Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On planning for 2019 by reviewing 2018 Social MediaMore

When not to use analytics

No, it’s not opposite day. Although we obviously love and advocate for analytics and all of the things they can do for your brand, there are some times where it’s better not to tap into analytics. Let’s break it down. And as always, if you’ve got questions, comments or concerns you can find us onMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

Wise words from Union Metrics Marketing Manager, Rebecca Allen, on how to leverage your owned media in your paid strategy.  Are you leveraging your owned media in your paid advertising strategy? In marketing, owned and paid media are typically separate channels, but there’s a lot you could learn from your owned media that can inform yourMore

While we’ve advised against buying followers on any platform for years, a lot of social media users have done so anyway in order to quickly grow their social presence regardless of the consequences. Now that every platform is cracking down more consistently on engagement bait and bots, those consequences are increasingly being paid. So what’sMore

Trolls can be hilarious, trolls can be mean, and sometimes trolls can be dangerous. Most social media managers have their own systems for dealing with trolls, but it doesn’t hurt to have a policy in place for the team who handles social for your brand. Here’s an outline we came up with. Got questions orMore

What to do when you fail

It’s inevitable and yet we all pretend like it will never happen to us: Our campaigns will always do well, we don’t need any systems in place for coping with our failures, professional, personal or otherwise. And we always learn how wrong we are just a little too late. So rather than trying to pretend like failureMore

We all have bad habits associated with our social media use. If you’re looking to be more efficient with the time you spend on social this year- whether that’s with work or personal use- we’ve done a little legwork on how you can identify your social media time-wasting habits and avoid them going forward. GotMore

It can be overwhelming to think about what you need to be doing in order to get the most out of your metrics and social content strategy— but that’s what we’re here for! We wrote up this guide to get you started. Every industry is a little bit different, so definitely keep that in mindMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore