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Don’t start off on the wrong foot this year by assuming that if you didn’t have your year-long roadmap for your brand done in August of 2016 (in stone), all is lost. There’s no time like the present for tweaking what it is you’ve already got or even starting from scratch. We’ve gathered all ofMore

Our office is closed this week, but if you’re still looking for a little campaign inspiration to carry you into 2017 and planning your content strategy, look no further than our Campaigns We Love archives. Happy (almost) New Year from all of us to you and yours! Love this? See more Campaigns We Love here. Need helpMore

Rivalries are old news, but Burger King came up with a fresh take to prank their fast food rival McDonald’s: They dressed up a Brooklyn location like the ghost of McD’s. This Burger King dressed up as a McDonald's ghost. Savage level 10/10. pic.twitter.com/yxGRQcS11Y — Elliot Tebele (@FuckJerry) October 25, 2016 The existence of an official-More

It’s safe to say that the internet has fallen in love with the design of the new LEGO bags from designers from the School of Visual Arts. They’re being praised all over social media, including Instagram and Twitter: A bag that turns your hand into a #LEGO. An awesome concept of #LEGObag designed… https://t.co/335K9ZrV9g #marketingMore

Most likely you’ve already wrapped up planning for this year’s holiday campaigns, but in case you’re inheriting the responsibility last minute or just want to get a jumpstart on next year, we have some ideas for how to tap into the holiday spirit on social. Keep in mind these ideas are applicable to any kindMore

Wineries are perfect for social media – you’re working with a delicious product in a beautiful setting, and content is abundant. However, promoting an alcohol brand on social does come with a set of challenges. To help with that, we’ve written a social media marketing guide specifically for wine and winery marketers. Our free guide can help you improveMore

No matter what industry you’re in you can always benefit from examples of creativity in social media marketing from any other industry. We took a look at some alcohol brands going beyond the standard product shot on their social feeds to really engage their fans, followers and customers with creative social marketing. Consider how you couldMore

Alcohol brands have a tricky balance to achieve with their social media presence between being accessible to customers, fans and followers while simultaneously keeping out those who are too young to legally explore their product offerings. So how do you achieve this balance? We took a look at how several different alcohol brands approach itMore

At Union Metrics, our customers are some of the smartest and most innovative social media marketers in the business. Whenever we can, we like to learn from those smart folks about how they use social media and share those lessons with you. We spoke with Patsy McGaughy, Communications Director at Napa Valley Vintners, about howMore

Do you remember what you said you’d do “One day” on Twitter, maybe five years ago? Virgin Atlantic does, and they just might send you on a trip to do it. Per PSFK: “The airline recently launched its ‘One Day’ campaign, which pulls user tweets that begin with ‘One day I will…’ and broadcasts themMore