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When a designer creates a $2,145 version of your 99 cent shopping tote, it would be a waste not to acknowledge the compliment in advertising form. And that’s exactly what IKEA did this week when faced with a very flattering and familiar shopping tote from Balenciaga: As Adweek reports: “In Sweden, at the urging ofMore

Video is an undeniably popular element of social media marketing. Whether or not your brand has already actively made it part of your content strategy, there’s no time like the present to try a little something new. With that in mind, here are six steps for your brand to take to try new video on social.More

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

What do you measure on social media? There are so many metrics you could pay attention to, but who has time to track – and improve – 50 different things? It’s better to monitor your progress against a smaller set of important goals, versus monitoring everything under the sun to see what sticks. Not sureMore

Don’t start off on the wrong foot this year by assuming that if you didn’t have your year-long roadmap for your brand done in August of 2016 (in stone), all is lost. There’s no time like the present for tweaking what it is you’ve already got or even starting from scratch. We’ve gathered all ofMore

Our office is closed this week, but if you’re still looking for a little campaign inspiration to carry you into 2017 and planning your content strategy, look no further than our Campaigns We Love archives. Happy (almost) New Year from all of us to you and yours! Love this? See more Campaigns We Love here. Need helpMore

Rivalries are old news, but Burger King came up with a fresh take to prank their fast food rival McDonald’s: They dressed up a Brooklyn location like the ghost of McD’s. This Burger King dressed up as a McDonald's ghost. Savage level 10/10. pic.twitter.com/yxGRQcS11Y — Elliot Tebele (@FuckJerry) October 25, 2016 The existence of an official-More

It’s safe to say that the internet has fallen in love with the design of the new LEGO bags from designers from the School of Visual Arts. They’re being praised all over social media, including Instagram and Twitter: A bag that turns your hand into a #LEGO. An awesome concept of #LEGObag designed… https://t.co/335K9ZrV9g #marketingMore

Most likely you’ve already wrapped up planning for this year’s holiday campaigns, but in case you’re inheriting the responsibility last minute or just want to get a jumpstart on next year, we have some ideas for how to tap into the holiday spirit on social. Keep in mind these ideas are applicable to any kindMore

Wineries are perfect for social media – you’re working with a delicious product in a beautiful setting, and content is abundant. However, promoting an alcohol brand on social does come with a set of challenges. To help with that, we’ve written a social media marketing guide specifically for wine and winery marketers. Our free guide can help you improveMore