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This article, written by our Editor-in-Chief Jenn Deering Davis, originally appeared on Social Media Examiner and is reposted with permission.  Are you responsible for reporting your social media results? Do you need to develop a reporting system? Knowing who you report to and what metrics they need will help you streamline the process and ensure you’reMore

Hot off the presses, we’ve got a fresh new ebook for you! In this multi-channel social media strategy survival guide, you’ll learn how to improve your social strategy, no matter the social media channels where you spend your time. Based on our experience working with social media’s top brands, as well as data we’ve collected fromMore

As part of our 2015 year in review, we’re looking back at which of our blog posts our readers found the most interesting and helpful. Is there something you want to know more about in 2016? Tell us in the comments or come find us on Twitter at @UnionMetrics. We’re always happy to help! 1. Want toMore

While it’s tempting to just let things stay quiet during the holiday slowdown, there’s no better time to take a long hard look at what went well with your social strategy over the last year and be honest about what didn’t. Then you can wrap those findings up into a new and improved strategy toMore

Keeping up with the changes around Facebook’s News Feed algorithm can be daunting, with new articles constantly coming out around changes in the type of content that Facebook prioritizes. Are photos still getting the best organic reach? Or is it statuses now? But if it’s statuses why do I keep seeing so many posts about how visualMore

4 ways to use social media to keep fans engaged year-round

Whether you host an annual event like an awards show or you’re a small business like a dermatologist that only sees patients once a year, social media can help you stay engaged with your fans and customers during non-peak times. These types of events and customer relationships require a very different social media strategy fromMore

The Week in Social Analytics #153

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content  The Art of Finding Your Voice With Your SocialMore

The Week in Social Analytics #150

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On social media marketing.  The first step in social media marketingMore

The Week in Social Analytics #136

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  Marketing strategies  If Your Holiday Campaign Failed, Start Working on NextMore