Back-to-school isn’t just for the kids anymore; we put together a guide for anyone looking to brush up on or expand their social media marketing skills this fall. Call it a primer to to refresh your strategy. Considering the rapid pace of change for social, even the best of us can have trouble keeping up. ThatMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On strategy and best practices If it has been a while since you’ve doneMore

Crisis communication isn’t new, but handling crises over social media still is. Over the years on this blog, we’ve talked about several different types of crisis situations and how to respond to them on social, but we’re due for an update. Got a question about social media crisis communication you don’t see covered here? Tell us about itMore

No matter how much great content you produce, it’s going to waste if your audience isn’t seeing it. Promoting it on social media is one piece of the promotional puzzle that’s important to drive leads to your blog and back to your website (you know, in that perfect world where this always happens). Here areMore

There’s more to measuring engagement on social media than just counting likes and shares. Depending on your goals, you likely want to aim for one of four different types of engagement. Different posts encourage different behaviors, and you’ve probably find that certain types of content generate certain types of engagement. So, what types of engagement canMore