We’ve been talking a lot about the importance of benchmarks to give your social media numbers some context— both why that context is important, and how you can get it for your brand. We thought we’d discuss the idea of an “industry standard number” (meaning a standard number for social as a whole) in a littleMore

We’ve been talking a lot about putting context around your analytics and how important it is to match your metrics to your goals, but it’s difficult to get very specific because there is no one-size-fits-all answer. With that still in mind, we’ll break down some more specific examples for readers who want a better ideaMore

As we’ve recently discussed on the blog, numbers are meaningless without context, but getting that context around numbers for your brand isn’t always easy. Here’s a little bit more about how you can establish a baseline for your brand across social. Got questions or something we missed? Find us on Twitter @UnionMetrics. First: Be clearMore

No matter how sophisticated your social media strategy is (or isn’t), you likely have to report on two of the most common social media metrics – followers and engagement. Like us, you probably also have a lot of opinions on the significance and meaning of those two metrics, some of them negative. Followers is tooMore

It’s no secret that agencies need to stay on top of social trends and keep their clients happy, with all of their changing needs on top of shifting social trends. It’s not an easy job, but having reliable social media metrics makes it much easier than scrambling to piece things together from a difficult, complicated reporting system.More

You can do a lot with our social media analytics, but we don’t want that knowledge to have you feeling overwhelmed. Sometimes it helps to see exactly how you can apply analytics to different parts of your brand strategy, so here are a few ideas. Got questions or something we missed? Find us on Twitter @UnionMetrics.More

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore