If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore
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We recommend taking a deeper dive into your brand’s social media analytics at least once a quarter to assess performance, adjust any goals as necessary and glean some new ideas for your content marketing calendar going forward. That’s easy to know and harder to do- especially with a multi-channel strategy- so here are four thingsMore
If you manage a brand on social media, or even just want to improve interaction with your own posts, there are a few things you can learn from social media analytics to help you create better content and improve engagement. Here are seven tips to help you optimize your owned content through analytics. 1. Take aMore
The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore
No matter how much you plan ahead as a Social Media Manager- or any other role in charge of social analytics in your organization- sometimes you get called upon to provide metrics on short notice. Here’s how to pull together what you need using the Union Metrics Social Suite, with however much time you have. WhenMore
What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today. So hopefully, we can help. Here’s a list of our favorite Twitter impressions resources. Get to know how Twitter impressions are calculated, the difference betweenMore
This article, written by our Editor-in-Chief Jenn Deering Davis, originally appeared on Social Media Examiner and is reposted with permission. Are you responsible for reporting your social media results? Do you need to develop a reporting system? Knowing who you report to and what metrics they need will help you streamline the process and ensure you’reMore
This article, written by our Editor-in-Chief Jenn Deering Davis, was originally published on PerformanceIN. One of the best things about Facebook is all the metrics we can access through Insights or third-party analytics providers (like Union Metrics!). For brands, it’s a veritable data buffet! However, there are so many metrics that it’s hard to know whichMore
We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video and visuals. While answers vary as to what, exactly, the visual web is, everyone does seem toMore
Which Union Metrics product is right for you?
As we’ve built out the Union Metrics Social Suite, we want to be sure we continue to provide analytics for those at a range of available resources. Along those lines, we’ve created this guide to help you find the perfect piece of UM to bring clarity to your social efforts, organized by your needs. IMore