As we’ve recently discussed on the blog, numbers are meaningless without context, but getting that context around numbers for your brand isn’t always easy. Here’s a little bit more about how you can establish a baseline for your brand across social. Got questions or something we missed? Find us on Twitter @UnionMetrics. First: Be clearMore
It can be exciting to look at a report and see what seems like big number on it, but it’s more important to have some context around that number so you know if it’s big or small for your brand, for your brand’s recent performance, for your industry? These aren’t always easy questions to answer, soMore
No matter how sophisticated your social media strategy is (or isn’t), you likely have to report on two of the most common social media metrics – followers and engagement. Like us, you probably also have a lot of opinions on the significance and meaning of those two metrics, some of them negative. Followers is tooMore
It’s no secret that agencies need to stay on top of social trends and keep their clients happy, with all of their changing needs on top of shifting social trends. It’s not an easy job, but having reliable social media metrics makes it much easier than scrambling to piece things together from a difficult, complicated reporting system.More
You can do a lot with our social media analytics, but we don’t want that knowledge to have you feeling overwhelmed. Sometimes it helps to see exactly how you can apply analytics to different parts of your brand strategy, so here are a few ideas. Got questions or something we missed? Find us on Twitter @UnionMetrics.More
Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore
We’re pleased to announce a whole new way to access our analytics! Your social strategy doesn’t live in a silo, so why should your analytics? Starting today, you don’t have to choose Instagram OR Twitter OR Facebook – you can have them all! Union Metrics subscriptions are now multi-channel. Monitor any of the channels weMore
If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore
We recommend taking a deeper dive into your brand’s social media analytics at least once a quarter to assess performance, adjust any goals as necessary and glean some new ideas for your content marketing calendar going forward. That’s easy to know and harder to do- especially with a multi-channel strategy- so here are four thingsMore
If you manage a brand on social media, or even just want to improve interaction with your own posts, there are a few things you can learn from social media analytics to help you create better content and improve engagement. Here are seven tips to help you optimize your owned content through analytics. 1. Take aMore