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You can do a lot with our social media analytics, but we don’t want that knowledge to have you feeling overwhelmed. Sometimes it helps to see exactly how you can apply analytics to different parts of your brand strategy, so here are a few ideas. Got questions or something we missed? Find us on Twitter @UnionMetrics.More

Spring is in the air and it’s time to get those cobwebs out of your social media strategy! We created a social media spring cleaning checklist just for you, so you can be sure you’re covering everything in order to freshen up your strategy: You can take this checklist and run, or read about theMore

If you think you have to wait until the end of a campaign in order to get all of the data around it you’re not only mistaken, but missing out on crucial real-time campaign data that could potentially dictate its success or failure. Not convinced? Here’s why mid-campaign measurement is crucial and you shouldn’t waitMore

We recommend taking a deeper dive into your brand’s social media analytics at least once a quarter to assess performance, adjust any goals as necessary and glean some new ideas for your content marketing calendar going forward. That’s easy to know and harder to do- especially with a multi-channel strategy- so here are four thingsMore

If you manage a brand on social media, or even just want to improve interaction with your own posts, there are a few things you can learn from social media analytics to help you create better content and improve engagement. Here are seven tips to help you optimize your owned content through analytics. 1. Take aMore

The size of your audience on social media doesn’t matter if no one is paying attention. In fact, we’ll go so far as to say that how many followers you have doesn’t really matter at all. So it’s time to stop paying attention to your follower counts on social media and instead, spend your timeMore

No matter how much you plan ahead as a Social Media Manager- or any other role in charge of social analytics in your organization- sometimes you get called upon to provide metrics on short notice. Here’s how to pull together what you need using the Union Metrics Social Suite, with however much time you have. WhenMore

What are Twitter impressions? Why do they matter? How are they calculated? Twitter impressions are one of the most used and most controversial Twitter metrics social media marketers deal with today. So hopefully, we can help. Here’s a list of our favorite Twitter impressions resources. Get to know how Twitter impressions are calculated, the difference betweenMore

This article, written by our Editor-in-Chief Jenn Deering Davis, originally appeared on Social Media Examiner and is reposted with permission.  Are you responsible for reporting your social media results? Do you need to develop a reporting system? Knowing who you report to and what metrics they need will help you streamline the process and ensure you’reMore