The world of social listening is evolving pretty quickly right now. In just the past two months, the social media landscape has been forever changed by the activities of Cambridge Analytica, Facebook’s response to it, the new regulations surrounding GDPR, and more. Brands no longer have unfettered access to public Instagram posts for hashtag listening.More

Social media provides an amazing way to collect tons of customer feedback without having to do very much work at all. You don’t need to spend time sending out questionnaires or recruiting focus group participants. You can simply turn to the thousands of customers talking about your brand on social media to find out exactlyMore

Social listening and social monitoring are often used interchangeably, but they don’t quite mean the same thing. So what’s the difference between listening and monitoring? Why are they important? How can they keep your brand healthy and connected with your audience? Got a question or something we missed? Find us on Twitter @UnionMetrics. What is social listening?More

Join us tomorrow morning at 9am PT/11am CT for a webinar where we’ll discuss how to improve – or start – a social listening program. We’ll describe what social listening is, how it relates to social monitoring, and how you can use both. We’ll also demonstrate how analytics can help you know what your audience saysMore

Just looking at the number of mentions your brand gets week over week and noting if they go up or down isn’t going to give you the best feedback on your social strategy, but looking at deeper forms of engagement will. Why? Let’s break down why you need to measure engagement and not just mentions.More

If you’re in digital or social media marketing, you probably have at least some basic keyword monitoring in place for Twitter. You keep track of what people say about your company and your brands, and maybe you even monitor your closest competitors and some general industry keywords. Twitter’s perfect for this kind of social listening,More

Netflix releases shows like they’re movies- all at once- but they have to promote them like good old-fashioned serial television shows in order to keep their existing audience’s attention while also attracting new audience members. That’s a complicated balance to maintain, and their success means that both movie marketers and television marketers can learn from the socialMore

Keeping track of the conversation around your competition- in addition to paying attention to what they’re saying and doing themselves- should be part of your social listening strategy. This will not only help you keep track of your share of voice in your industry, but also keep you from ever getting caught off-guard when itMore

A key part of any social listening program is spotting trends, conversations or issues that are out of the ordinary. Anything that seems different is worth investigating. So how do you identify those issues? How do you know what to look for? One of the best ways to find these trends is to look for hashtagsMore