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Since its launch on July 6, Pokémon GO has been a viral hit. People everywhere are playing and talking about it. Since its launch, there have been 10.5 million tweets about the game, with 2.3 million on Sunday, July 10 alone. In fact, fans are currently posting more than 200,000 tweets an hour about it. Here’sMore

When you choose a social analytics provider, you have the right to ask questions about the service you’re getting, even when you’re using free services. With that in mind, we wrote up a list of questions to ask when you’re checking out a new social analytics product. Got any we missed? Let us know onMore

Nobody knows what it’s like to be a Social Media Manager better than another Social Media Manager, right? Our very own SMM Sarah A. Parker is here to share her own perspective to help other SMMs with the tricky moments in their roles. Got a question, comment or concern? Find her on Twitter @SparkerWorks orMore

So what did Twitter really think about the slate of Super Bowl 50 commercials yesterday? Here’s a quick recap of what ads Twitter liked and which ones it didn’t. (You can read our earlier coverage here.) The top five most tweeted-about brands were: Doritos: 324k tweets Budweiser: 285k tweets Mountain Dew: 251k tweets T-Mobile: 239k tweets Pokemon: 92kMore

Just one more day until the big game! You’ve probably read our other Super Bowl 50 posts (there’s one about the NFL teams here and another previewing Super Bowl commercials here). With one day to go, how does Twitter feel? Twitter’s pretty excited about the game, as you can imagine. There have been thousands of tweets about the commercialsMore

It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore

For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business and current marketing, PR or social media strategy, the better prepared you will be to address their biggestMore

After more than a month of fierce competition and online voting, the NBA All-Star voting comes to a close today. So, just a few hours before the polls close tonight, we took at look at how voting has been going on social media. Which players are getting the most votes? There have been more than 10 million #NBAVotesMore

Over the years we’ve taken an in-depth look at a number different communities on Tumblr: how they talk, what they think is funny or poignant, the types of content they’re the most interested in, and more. It’s been a while since we checked in some of Tumblr biggest communities, so we thought we’d take a lookMore