The Week in Social #167

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On that content we just can’t quit. Chances are you have a big backlog of great (and maybe someMore

4 ways branded Snapchat content is different

Recently we looked at how Snapchat has evolved for brands, but we wanted to dig a little deeper into how exactly how branded Snapchat content is different, and show you with more examples across different industries. After all it’s one thing to have a vague idea about the disappearing images those kids are sending andMore

Tracking Vine, Instagram, and Snapchat with TweetReach by Union Metrics

We’ve briefly discussed before that you can track anything cross-posted to Twitter from an account on another social platform - a Vine video or Instagram photo – by using TweetReach, but we wanted to give some more specific tips about how these different platforms work together so you can get the best results possible for anything you’reMore

How Snapchat has evolved for brands

We’ve written about brands on Snapchat before- covering both the basics and brands who do it well- but social media platforms evolve almost as quickly as snaps disappear from your screen, so we thought an update was due. Let’s dive into an updated version of the basics, how use of the platform has evolved for brands,More

The Week in Social Analytics #152

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On saying sorry If your brand is truly trying to connectMore

The Week in Social Analytics #151

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On community management and employee engagement  How to Bring Humor toMore

The Week in Social Analytics #145

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On content strategy  Five more examples of interesting content from ‘boring’More

The Week in Social Analytics #139

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On your audience  Do You Know What Your Audience Is DoingMore

The Week in Social Analytics #120

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Crafting Your Analytics Story: 2 Guidelines to Keep in MindMore

The Week in Social Analtyics #115

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Brand Storytelling Beyond the Marketing Silo [from Business2Community; written by AntonMore