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The Week in Social #222

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On regular old fashioned content marketing If your visualMore

What’s a swipestakes, you ask? Bloomingdale’s designed the ultimate combination of digital and real world shopping experience with their Labor Day event that event that encouraged shoppers to go to their brick-and-mortar stores for a physical scavenger hunt using Snapchat geofilters. As Luxury Daily reports: “’Hiding hundreds of Snapchat filters at local stores around the countryMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing, social and video If your Twitter strategy is feeling stale, here areMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform updates and new features Facebook changed their algorithm- yes, again- to concentrateMore

New platforms can be intimidating to brands, not just because of logistics but because of the risk of making a mistake that could potentially pollute their brand’s image. So while we always advocate for leaving room for experimentation in any brand’s social media marketing plans, we also acknowledge that brands can take that experimentation asMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video content marketing, from Facebook to Snapchat Seth Godin covers Using video wellMore

Here’s a campaign you might not expect: In France, Netflix put up character billboards that fans could face-swap with, using the Snapchat face-swapping feature. That’s a completely fantastic way to combine social marketing with physical, real-world marketing. And the users took it multi-channel, sharing their face-swaps on Twitter La bonne idée ?! #daredevil #houseofcards #oitnbMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Facebook and algorithms. Bookmark this and incorporate these tips into your social crisis comms plan: 10 tactics forMore

The Week in Social #191

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram marketing If you haven’t made Instagram part of your multi-channel visual marketing strategy, you may want toMore

The Week in Social #188

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Snapchat and Facebook video Been ignoring Snapchat? Andrew Hutchinson breaks down How Snapchat’s Evolving, One Small Update at aMore