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We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video content marketing, from Facebook to Snapchat Seth Godin covers Using video wellMore

Here’s a campaign you might not expect: In France, Netflix put up character billboards that fans could face-swap with, using the Snapchat face-swapping feature. That’s a completely fantastic way to combine social marketing with physical, real-world marketing. And the users took it multi-channel, sharing their face-swaps on Twitter La bonne idée ?! #daredevil #houseofcards #oitnbMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Facebook and algorithms. Bookmark this and incorporate these tips into your social crisis comms plan: 10 tactics forMore

The Week in Social #191

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram marketing If you haven’t made Instagram part of your multi-channel visual marketing strategy, you may want toMore

The Week in Social #188

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Snapchat and Facebook video Been ignoring Snapchat? Andrew Hutchinson breaks down How Snapchat’s Evolving, One Small Update at aMore

Snapchat for brands part II: Brands who do it well

  We’ve already covered the basics of how Snapchat works and some of the specifics for how brands should be using the app, so now we wanted to show examples of how some different brands have been using snaps and stories to connect with their fans and followers. Consider their work as a guide andMore

Snapchat for brands part I: The basics & brand specifics

The trend of platforms providing a place for users to exchange ephemeral content isn’t an obvious one for most brands to join in on; after all, why spend hours planning and executing content only to have it disappear in moments once it hits your audience’s screens? But just like any other social platform, if SnapchatMore