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Social media is a necessary part of a comprehensive marketing plan, and any comprehensive marketing plan needs benchmarks to know where it stands in terms of its competitors and its overall success. Unfortunately, research still indicates that marketers struggle to set and monitor social benchmarks, but fear not if you’re one of them, because we’re hereMore

Now that you know about Echo, we wanted to show you what, exactly, you can do with it. We’ll be sharing a series of stories told through Echo’s data and visualizations.  Feel free to ask us any questions you may have in the comments below, or find us on Twitter @UnionMetrics. You can learn moreMore

How to track share of voice and the competition across platforms

We’ve talked before about how to track your share of voice in the industry on Twitter (and how to increase it), but how do you monitor your share of voice and the competition across platforms? Here are some steps to get you started doing just that. Have questions or something we didn’t cover here? Leave it inMore

3 ways to increase your share of voice on Twitter

We’ve talked before about how to measure your share of voice on Twitter. Naturally the next question is now, how do I increase my share of voice? 1. We’ll start with the obvious: tweet more. This will be tied to whatever your goals are that you established in your measurement phase (and goals can and evenMore

Four steps to measure your brand’s share of voice on Twitter

At TweetReach, we’re often asked about how to measure share of voice (SOV). Measuring share of voice involves comparing one brand’s metrics to the total conversation about that brand’s category. Historically, this has been a difficult exercise because high quality data is hard to come by. But Twitter is an abundant and accessible source of real conversational data,More