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We’ve written about crisis communication quite a bit over the years, especially how a comprehensive social listening program can help identify issues before they become bigger problems. Now that we’ve added sentiment analysis to our Social Suite, we wanted to explore exactly what sentiment data can do for crisis communication across all stages. Got aMore

Monitoring the size and momentum of a conversation on social media is great. But to really know how successful a campaign was or how well your brand is performing, you need to know more than just how much people are talking about you – you need to know what people are saying. What topics areMore