The Week in Social Analytics #126

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On content and storytelling.  The Five Parts to Brand StorytellingMore

3 ways DiGiorno reacted well to their Twitter crisis

It happens. Brands tweet first and check the meaning behind a hashtag or topic later; never a good idea. The latest installment came from DiGiorno Pizza when they jumped on a trending hashtag without checking its origin first: Unfortunately, it was a hashtag on which women were sharing their experiences with domestic violence. When many who sawMore