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What happens when a Tweet goes viral? A truly viral Tweet will have a much longer lifespan than a typical Tweet; most Tweets come and go within a few minutes. Most of us – and this goes for both personal and brand accounts – will receive a majority of our retweets within the first hour orMore

Today, we’re excited to announce a new Tracker report that’s been a long time in the making. Starting today, you’ll now have access to a state-of-the-art Tweet detail report in all Twitter Trackers. Our new Tweet detail report gives you everything you need to analyze a Tweet’s engagement and impact in incredible detail. Use this newMore

The Week in Social Analytics #103

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The 2014 Social Media Marketing Industry Report from Social Media ExaminerMore