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For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business and current marketing, PR or social media strategy, the better prepared you will be to address their biggestMore

The Week in Social Analytics #103

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The 2014 Social Media Marketing Industry Report from Social Media ExaminerMore

How to take advantage of TweetReach historical analytics

If you’re in charge of planning a big Twitter campaign, you want to arm yourself with as much information as possible. Our premium historical analytics can help you see where holes have been in past campaigns, what worked, what you might want to test out this time around, and a lot more. From planning outMore