The Week in Social #225

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On what marketers need to know this week MostMore

The Week in Social Analytics #126

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On content and storytelling.  The Five Parts to Brand StorytellingMore

3 ways DiGiorno reacted well to their Twitter crisis

It happens. Brands tweet first and check the meaning behind a hashtag or topic later; never a good idea. The latest installment came from DiGiorno Pizza when they jumped on a trending hashtag without checking its origin first: Unfortunately, it was a hashtag on which women were sharing their experiences with domestic violence. When many who sawMore

The Week in Social Analytics #113

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. 10 very cool examples of experiential marketing [from Econsultancy; writtenMore