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If you’ve ever used any Twitter analytics, you’re probably wondering about the difference between types of Twitter impressions. What are potential impressions compared to actual impressions? And why should you can about potential impressions at all? We can answer these questions. Keep reading. First, some definitions. Reach represents the size of the potential unique audience. Reach removes duplicates from the calculationMore

All TweetReach reporting includes a number of engagement and listening metrics for Twitter. Two of the main metrics we provide are potential reach and impressions. Let’s talk a little more about what reach and impressions are, and why they’re so important to your Twitter strategy. Reach is the size of the estimated potential unique audienceMore

Announcing our new reach algorithm

This post was written by Union Metrics CEO and Founder Hayes Davis.  We started TweetReach in 2009 with a simple idea: to provide a simple report that showed people the reach of tweets about any topic. Since that time, we’ve grown far beyond that simple reach report and added comprehensive tracking, as well as manyMore

Your in America: Overnight Twitter sensation teaches grammar and Twitter reach

The latest Twitter account to enchant us all, seemingly overnight, is bringing delight to grammar enthusiasts everywhere: “Your In America Bot” (@YourInAmerica) swoops in on unsuspecting offenders of the English language, who are, entertainingly, mostly trying to shame others for not speaking English. Created on November 23rd, @YourinAmerica counted just under 15k followers only fiveMore

5 essential & easy social media metrics you should be measuring right now

This post by Union Metrics Co-Founder Jenn Deering Davis originally appeared on the KISSmetrics Blog on April 2, 2012. So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank yourMore

TakeFive with TweetReach – Laura Beck

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re delighted to welcome Laura Beck, Founder of stripedshirt.com and a 20-year PR professional, where she has consistently focused her energy on helping create awareness and buzz for early stage technology companies.More

What is reach and why does it matter?

We often get asked about reach. How is reach calculated? Why reach? How can you really know how many people were reached? These are great questions and a big part of our business – we even named our product after it! At TweetReach, we think reach is one of the most important, but also oneMore