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As 2015 comes to a close, many of us will spend the next few weeks reflecting on the past year and looking forward to the next. In the spirit of the latter, our Editor-in-Chief Jenn Deering Davis wrote up some of her predictions for social media marketing in 2016. More original content on owned channelsMore

The Week in Social Analytics #84

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The end-of-year wrap-ups for 2013 and predictions for what’s toMore

The Week in Social Analytics #83

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Five Social Media Measurement Questions I Hope (NOT) To SeeMore