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For an agency, one of the most important aspects of any new business pitch is information. To win a new client, you have to first do your homework. The more you know about a potential client’s business and current marketing, PR or social media strategy, the better prepared you will be to address their biggestMore

The Week in Social #173

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. Getting the most from Twitter. If you’ve struggled with writing effective promoted tweets- or effective tweets at all- definitelyMore

The Week in Social Analytics #103

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The 2014 Social Media Marketing Industry Report from Social Media ExaminerMore

This Week in Social Analytics #20

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value Avinash Kaushik proposes a framework for measuring social media using four distinct metrics, independent ofMore

This Week in Social Analytics #4

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from this week in the world of measurement, analytics and social media. Enjoy! How Social Media Is Changing Paid, Earned & Owned Media Social media has blurred the lines between the traditional definitions of paid, owned and earnedMore