Miss our Valentine’s Day webinar Social Media and PR: A Digital Love Story? No worries, we’re here to share some highlights (and we’ll link the recording here when it’s ready). Got questions or something we missed? Find us on Twitter @UnionMetrics. Why PR + social? We discussed this more in-depth in the webinar, but theMore

Social media and PR have a complicated history. Originally used for marketing and brand awareness, social media is now becoming a powerful resource for PR professionals. We think it’s time that social media and PR make it official. Join us this Valentine’s Day for a webinar on the relationship between social media and PR. That’sMore

It’s everyone’s favorite week of the year: The first full week back at work after the holidays! To make things a little easier for you as you wade through your inbox and increasing calendar demands, we rounded up some of our best resources to help your team get organized and on track (even if yourMore

Social media savvy can enhance a pitch— and it can even outright save one. One way to do this? Make social part of your PR pitch, as highlighted in a recent TrendKite blog post: “If you see from their social profile(s) that someone is passionate about a niche industry you’re pitching, you have a greatMore

Mark your calendars for Tuesday, September 25th because Union Metrics Co-Founder Jenn Deering Davis will be on the next TrendKite webinar discussing how you can tell impactful stories with social-powered PR. What’s on the agenda? Grow your brand: Track effective social engagement metrics and reach your audience Increase your reach: Create meaningful content to spread your brand’sMore

When social media is your PR

Here’s a good question: How does earned media and PR fit into your strategy when you don’t have a big team or a big budget? As Tiffaney Fox Quintana said in TrendKite’s Rebuild Consumers’ Trust: The Rise of Digital PR webinar: “Everything social is PR these days.” Sometimes social media is all the PR you have the resources for.More

Today, we’re incredibly excited to announce that Union Metrics is merging with TrendKite and Insightpool. We’re combining TrendKite’s AI-driven earned media measurement platform, Insightpool’s social influencer data, and our social marketing intelligence to create one company focused on meeting next century’s digital marketing challenges. We love our customers, so before we talk any more aboutMore

Last week, we co-hosted a webinar with our PR analytics partner, TrendKite, to discuss the use of social data in PR strategies. (Catch the full recording of More than a Retweet on our Resources page.) Marketing and PR have historically been split into separate departments, but with the rise of social media, the two haveMore

PR and social media go together like peanut butter and jelly, so we teamed up with our friends at TrendKite to host a webinar on how the two work together. PR practitioners need to work in conjunction with social teams, since using social media intelligence is vital to boosting earned media’s reach and impact. We’ll discuss allMore