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Ambush marketing at the Olympics – what does Twitter say?

Continuing on our Olympics theme, last week we took a look at how the official worldwide Olympic sponsors were performing on Twitter with our Olympic Sponsor Leaderboard. Over $1 billion has been invested by sanctioned companies to sponsor the games and the International Olympic Committee has been adamant in cracking down on ambush marketing atMore

Olympic sponsors race for the gold on Twitter

We hope you’re enjoying our series of posts about the 2012 Olympics on Twitter. Next up, we take a look at how the official sponsors of the games are performing. Some of them, such as Coca-Cola, have supported the Olympics for decades. Coke first got involved in 1928 when a freighter delivered the United StatesMore

They came, they swam, they tweeted: Phelps vs. Lochte on Twitter

One of our favorite stories from the 2012 London Olympics has been the rivalry between U.S. swimmers Michael Phelps and Ryan Lochte. Phelps has accumulated 19 total Olympics medals in his career (and 15 golds), while Lochte won their first head-to-head 2012 Olympics contest in the 400-meter individual medley last Saturday. Since we’ve heard so much aboutMore

#NBCFail: Should NBC broadcast the Olympics with a tape delay?

The 2012 Summer Olympics kicked off a few days ago. These are the first Olympic games where Twitter will play a significant role in both audience and athlete participation; publications like Mashable are even touting these Olympics as the “first real-time games”. But if you live in the United States, you already know just how “real-time” the LondonMore

The 2012 Summer Olympics Opening Ceremony in tweets

On Friday during the 2012 Summer Olympics Opening Ceremony, 6.32 million tweets were posted from 2.65 million unique Twitter accounts* about the London Olympic games. Click the image below for the full size version. The most retweeted tweet of the night was from @TeamGB, which received more than 30,000 retweets. The most buzzed about countryMore