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So what did Twitter really think about the slate of Super Bowl 50 commercials yesterday? Here’s a quick recap of what ads Twitter liked and which ones it didn’t. (You can read our earlier coverage here.) The top five most tweeted-about brands were: Doritos: 324k tweets Budweiser: 285k tweets Mountain Dew: 251k tweets T-Mobile: 239k tweets Pokemon: 92kMore

Just one more day until the big game! You’ve probably read our other Super Bowl 50 posts (there’s one about the NFL teams here and another previewing Super Bowl commercials here). With one day to go, how does Twitter feel? Twitter’s pretty excited about the game, as you can imagine. There have been thousands of tweets about the commercialsMore

Just a few more days until the Super Bowl! We’ve been monitoring all the advertisers across social media as they’ve teased or unveiled their commercials for the big game. There are currently 41 official Super Bowl advertisers, which includes Pepsi, who is sponsoring the halftime show. Of the 40 brands running commercials, 34 of themMore

It’s Super Bowl time! The year’s biggest event in TV, sports and marketing arrives in just a few days. And we’re here to update you on all the interesting social aspects of the big game. First, let’s talk about the NFL and how they do on Twitter. In particular, what can we learn about Twitter’s favoriteMore

3 ways to take advantage of social media in football stadiums

Many NFL and college football stadiums have built-in wifi to help fans post to their social accounts during games, but teams are still trying to figure out to take advantage of social media IN the stadium. We have three suggestions for how to get fans to increase their existing social activity, or start posting if they aren’t already.More

NFL fans and Instagram: 5 steps to follow fan activity

To keep your fans’ attention, you’ve got to meet them where they are, and they are definitely on Instagram. User-generated content is an important part of a robust social strategy that engages your fans and followers; it’s exciting for them to know that you’re paying attention to what they’re posting for a sports team thatMore

Peyton Manning vs. Tom Brady on Twitter

The NFL NFC and AFC conference championships both played out yesterday, determining the Super Bowl matchup of the Denver Broncos vs. the Seattle Seahawks. To make things more interesting, we took a look at mentions of quarterbacks Peyton Manning of the Broncos and Tom Brady of the New England Patriots on Twitter, before, during andMore