Piper Jaffray recently completed their semi-annual “Taking Stock With Teens” survey. In this most recent survey, they asked teens to rate their most important social network. Snapchat lead the results, earning 28% of votes. Instagram was close behind with 27%. Twitter and Facebook were next, with others like Tumblr and Pinterest listed at the bottom. So, as a brand or business onMore

You’ve got a fantastic multi-channel social media strategy built out for your brand, you’re publishing content and measuring results regularly when suddenly a new platform appears. Don’t panic! We’ve got four quick tips for folding any new social media platform into your existing strategy. 1. Be sure your target audience is there First, be sure your ideal audience is –More

From time to time, we open up the Union Metrics blog to a guest blogger with something interesting to say about social media. Today, that guest blogger is Jerry Chen, Union Metrics lead engineer and the first full-time employee we ever hired. Jerry’s recently undertaken a bold experiment – he joined every single one of our UnionMore

You’ve heard everyone talking about it, but how do you know exactly when it’s time to join the newest social network? And how do you go about actually participating once you do? Here’s a quick breakdown to help you out. 3 reasons you know it’s time to join that new network. 1. You’re noticing aMore

3 Steps to take when your brand joins that New Social Network

You’ve been paying attention to your fans and followers on your established networks and they’ve been asking why you’re not on That New Social Network, so you signed up, if only to reserve your brand’s handle. Your target audience is here, but you haven’t posted anything yet. So. . .now what? What should you doMore