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We talk so much about knowing your audience because it’s a necessary basis for any kind of campaign; you’ve got to know who you’re talking to, where, and how they like to be talked to in that place to make any kind of progress in a conversation with them. For band Miike Snow, building aMore

Tracking tweets about the 47th Annual Academy of Country Music Awards

This weekend, we tracked tweets about the 47th Annual Academy of Country Music Awards. During the three-hour broadcast on Sunday, April 1, 2012, we tracked 214,407 tweets from more than 96K contributors that reached more than 43.5 million unique Twitter accounts. Tweet volume peaked at 3,686 tweets per minute during the show. The most retweeted tweet ofMore