Summer means big budget action movies and smart campaigns to go with them. One of those is Atomic Blonde starring Charlize Theron and Stoli Vodka has partnered with Universal Pictures on a campaign around the film. Marketing Dive breaks it down: “Stoli’s multichannel push around ‘Atomic Blonde’ shows how brands can leverage partnerships with mediaMore

You put a lot of time and effort into your social strategy: Researching, posting, measuring, and more. It can be incredibly frustrating when all of that time and effort doesn’t seem to be paying off. But how do you know when to be patient and when something just isn’t working? We’ve got some tips coveringMore

It’s an intriguing question and GE looks at what such a world would look like in one of its latest ads, highlighting accomplished physicist Mildred “Millie” Dresselhaus.  The ad is part of GE’s campaign with a goal of having 20,000 women in STEM roles by the year 2020. 20,000 women in technical roles by 2020. We'reMore

Our Social Media Manager, Sarah A. Parker, likes to opine on all things social media from time to time, so we’ve given her space to do just that here on our blog. She’ll cover everything from the new and unusual to the outdated and annoying. Got something she missed our something you’d like her toMore

Don’t let the hours you spend creating helpful, (and hopefully) interesting content go to waste; be sure it gets in front of the eyeballs of your customers, fans and followers by promoting it in all the right ways across social. What are those right ways? Glad you asked. That’s exactly what this blog post isMore

We rate dogs on Instagram

The best Twitter account is no doubt WeRateDogs with its character-building grit and never-ending flow of good dogs. As with any good multi-channel strategy, we decided to take this approach to Instagram and we asked the fine employees of Union Metrics to join in on rating their favorite dogs on Instagram. Got beef with our choices?More

Marketing movies on social media is a trickier business than it might first seem— while you’ve got enticing subject matter and most likely more resources than your average local business, you’ve also got to comply with the wishes of everyone from studio heads to actors and consider those of diehard fans. What’s a movie social mediaMore

We’ve had Instagram Stories for a little over week now and brands haven’t hesitated to start experimenting, particularly beauty brands. As Glossy notes, the learning curve is short on Instagram Stories since Snapchat Stories are so similar. “Consumers are already taking these actions — we don’t have to teach them how to interact with theseMore

While we’ve offered a lot of general tips and best practices for social media over the years, sometimes you need advice that’s a little more specific for your industry. Today we’re looking at how you can create the best beverage content for social media. Got any questions or know of something that we missed? FindMore