Chances are the biggest Amazon delivery you’ve ever received wasn’t a 40-foot long box with air holes, addressed to some dinosaur wranglers. Unless you’re Chris Pratt and Bryce Dallas Howard, in which case you’re unveiling the contents of that box- which was delivered via Jeep Wrangler motorcade- today. There’s a lot to unpack here, andMore

It’s important that you share any content your brand creates multiple times across all platforms where you have a presence. Timelines move fast and it’s likely that your target audience, fans and followers won’t see something the first- or maybe even third- time that you post it. You can’t just repost the exact same thingMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Tabitha Lipkin, a FoxMore

Summer means big budget action movies and smart campaigns to go with them. One of those is Atomic Blonde starring Charlize Theron and Stoli Vodka has partnered with Universal Pictures on a campaign around the film. Marketing Dive breaks it down: “Stoli’s multichannel push around ‘Atomic Blonde’ shows how brands can leverage partnerships with mediaMore

When a designer creates a $2,145 version of your 99 cent shopping tote, it would be a waste not to acknowledge the compliment in advertising form. And that’s exactly what IKEA did this week when faced with a very flattering and familiar shopping tote from Balenciaga: As Adweek reports: “In Sweden, at the urging ofMore

You put a lot of time and effort into your social strategy: Researching, posting, measuring, and more. It can be incredibly frustrating when all of that time and effort doesn’t seem to be paying off. But how do you know when to be patient and when something just isn’t working? We’ve got some tips coveringMore

Our office is closed this week, but if you’re still looking for a little campaign inspiration to carry you into 2017 and planning your content strategy, look no further than our Campaigns We Love archives. Happy (almost) New Year from all of us to you and yours! Love this? See more Campaigns We Love here. Need helpMore

The Week in Social #235

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. This week the office is closed for the holidays, but we encourage you to browse the This Week in Social archives and bookmark anything in particular thatMore

While each social media marketing platform has its own unique quirks and necessary tweaks for content to find its audience there, there’s a lot you can extrapolate from one platform’s success to another. If your content is taking off on Instagram, for example, pay attention to what about it is working so well and figure outMore