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So you’re probably aware that a little movie called “Star Wars: The Force Awakens” opens this week. You’re probably also aware that this movie is a pretty big deal and a lot of people seem to be excited about it. So, how excited are they? Let’s take a look at what Twitter can tell us.More

3 ways entertainment marketers can better engage fans on social media

This post originally appeared on MediaPost and we are pleased to be able to share it with you here! Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots ofMore

How to market like the movies (without the studio budget)

Did you miss co-founder Jenn Deering Davis’ talk at SXSW V2V last month? You’re in luck; the video is now available! “Social media has had a dramatic impact on how we watch TV and movies. The past few years have seen big changes in how TV shows and movies are created, delivered and consumed. These formsMore