Last year Stoli came up with cocktails and more around the movie Atomic Blonde and this year they’re launching a similar campaign around the premiere of Red Sparrow, another female-led action film. From Marketing Dive: “Stoli is extending its brand partnership with 20th Century Fox beyond being the official vodka of ‘Red Sparrow’ and cameoing in theMore

We’ve written- and spoken- about movie marketing several times over the years, so we wanted to put all of our best advice together for easy access. This advice isn’t just for movie marketers either; you can apply the basic strategies to your own brand and industry. Sometimes the best inspiration comes from an unexpected place! And, asMore

So you’re probably aware that a little movie called “Star Wars: The Force Awakens” opens this week. You’re probably also aware that this movie is a pretty big deal and a lot of people seem to be excited about it. So, how excited are they? Let’s take a look at what Twitter can tell us.More

3 ways entertainment marketers can better engage fans on social media

This post originally appeared on MediaPost and we are pleased to be able to share it with you here! Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots ofMore

How to market like the movies (without the studio budget)

Did you miss co-founder Jenn Deering Davis’ talk at SXSW V2V last month? You’re in luck; the video is now available! “Social media has had a dramatic impact on how we watch TV and movies. The past few years have seen big changes in how TV shows and movies are created, delivered and consumed. These formsMore