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The Week in Social #171

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On social strategy and content marketing. Work smarter not harder when it comes to your social strategy, says MattMore

The Week in Social Analytics #121

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. On Tumblr:  How to Do Native Advertising Right on TumblrMore

10 tips for live-tweeting sports events

The World Cup kicks off today, and with other exciting sports events on the horizon- the NBA Finals, Stanley Cup, US Open, and more World Cup this weekend alone- we thought we’d expand our 9 tips for watching TV on Twitter to include, specifically, sports events: Definitely announce ahead of time if you’re going to be live-tweeting aMore