As video has become more prominent across social media platforms, beauty brands have been smart to capitalize on this new horizon for beauty tutorials as part of their content plans. We’ve looked at NARS going 360-degrees with theirs, but the biggest issue with 360-degree video is that you can’t repurpose the content on other platforms— yet.More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On platform updates If you’re looking to get into Facebook Instant Articles, this piece from Tamas Torok for SocialMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. All about Facebook, from Facebook. If you’re still not 100% on how the Facebook News Feed works, here’s HowMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On Instagram and Facebook Shore up your Instagram strategy with 5 Instagram Tips From Mercedes-Benz, Which Gets Superb EngagementMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On video content marketing Every month the fine folks at Econsultancy do a roundup of 12 best branded InstagramMore

Live-streaming can be intimidating because there isn’t a lot of room for error. It’s just you and the camera. . .and however many other people are watching from the other side. If you’ve been wanting to give live-streaming a try but aren’t sure where to start, we’ve got some quick tips to get you upMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On live-streaming It was just about a year ago at SXSW that Meerkat came on everyone’s social marketing radar,More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. Just for B2B. It’s easy to get jealous of B2C companies with fun products. How easy it must beMore

The Week in Social #185

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On advertising and the law Did you miss the FTC’s new guidelines on native advertising? David Rodnitzky asks NowMore

The Week in Social #183

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On looking ahead. You’ve seen them around; cinemagraphs are like GIFs, only with a more elegant feel since onlyMore