Some brands just have a leg up on their content and the London Zoo- with all of their access to cute and fascinating animals- is definitely one of them. While the zoo had been broadcasting via Periscope, they’ve recently switched over to Facebook Live where they have a more established and engaged audience, according to Econsultancy. EconsultancyMore

Denny’s social media strategy gets a lot of press for good reason: They’ve definitely found their brand voice and they aren’t afraid to experiment. This has earned them accolades both from industry pros and users for their approach on platforms such as Tumblr. Their latest venture was putting their spokespancake, Pancake, on Facebook Live earlier thisMore

Live video is all the rage, sure, but why put so much work into something that just airs once, even if it can drive a ton of audience engagement and interaction in that time? Most platforms have realized users- and especially brands- don’t want their content to disappear entirely so they’ve built ways of capturingMore

It’s pretty clear to most of us at this point that live video is something we need to be thinking about for our brands, but a big obstacle for many is how to create live video that is engaging and doesn’t just add to the noise of everyone testing out Facebook Live or Periscope for theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video, including Facebook Live and Snapchat. If you want to Facebook Live likeMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform features In case you’ve ever wondered How to Create and Use Facebook’s DarkMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Snapchat and influencers There’s a lot to consider before embarking on an influencerMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video content marketing, from Facebook to Snapchat Seth Godin covers Using video wellMore

Our Social Media Manager recently guest hosted #AtomicChat, discussing Facebook Live for brands. Here are some tips and takeaways from that chat. Find #AtomicChat on Twitter Monday nights at 8pm CT, and find our Social Media Manager on Twitter @SparkerWorks. We know that video is having A Moment in content marketing, and now live-streaming video isMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video and other content marketing If you’re considering which kinds of video toMore