3 dos and don’ts for running a campaign across platforms

Every social media platform has its own way of operating that stems from its users reasons for being there; the same person might use Twitter mostly for professional work connections and news, Facebook for family updates, Instagram to connect with friends, and Tumblr to keep up with the fandoms around their favorite shows, for example.More

The Week in Social Analytics #106

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. First: Edelman Digital’s new Entertainment Study is out this week.More

The Week in Social Analytics #105

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Three Ways to Tell Stories With Data [from Edelman Digital;More

Using social media to study fire recovery

Any headlines predicting the “end of Twitter” or fearing that “everyone is bored with [social platform] now” fail to recognize that humanity is pretty good at coming up with innovative uses for the tools at our disposal, and that Twitter and other social media platforms are no exception to this. Case in point: A fireMore

The Week in Social Analytics #104

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Connected Customers are Invisible to Those Who Value Demographics [fromMore

The Week in Social Analytics #103

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The 2014 Social Media Marketing Industry Report from Social Media ExaminerMore

Travel resources on Twitter and more: Updated

With Memorial Day approaching this weekend, summer travel is on the minds of many, and the resources to plan and execute the best trips for business or for pleasure lie within the social sites you know and love. Last year we looked at the Top travel resources on Twitter: Accounts to follow and chats toMore

The Week in Social Analytics #102

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. Instagram Ads Are Getting Instant Recall: Taco Bell and HollisterMore

Twitter Tip: How Instagram posts translate to Twitter

One of the highlights of using Instagram for brands is that once you’ve uploaded a post, you can quickly share it across several other platforms once you’ve connected your accounts: Facebook, Tumblr, Flickr, and Twitter. It’s important to know the details of how exactly Instagram posts translate to each platform before you hit the shareMore

The Week in Social Analytics #101

It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook. The Surprising Data Behind How Often Brands Should Post OnMore