The Week in Social #170

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. Brand lessons. We may not all have the resources and budgets of the big brands, but that doesn’t meanMore

While the number of followers you have on any given platform isn’t the only reason for your existence on that platform, learning how to get more followers is one of the most important aspects of social media marketing. With that said, here are some of the best practices we’ve found that work across social media. As always ifMore

The Week in Social #169

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. This week brought a lot of platform-specific updates and milestones, so here’s a breakdown in case you missed someMore

3 ways entertainment marketers can better engage fans on social media

This post originally appeared on MediaPost and we are pleased to be able to share it with you here! Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots ofMore

Our favorite social media stats and facts

Social media changes quickly, and it can be hard to keep up with the latest usage information for the top channels. We thought we’d make it easier by rounding up our five favorite social media stats for our four favorite social networks: Twitter, Tumblr, Instagram and Facebook. Many of these come from Union Metrics research,More

Tracking Vine, Instagram, and Snapchat with TweetReach by Union Metrics

We’ve briefly discussed before that you can track anything cross-posted to Twitter from an account on another social platform - a Vine video or Instagram photo – by using TweetReach, but we wanted to give some more specific tips about how these different platforms work together so you can get the best results possible for anything you’reMore

The Week in Social Analytics #157

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On social strategy  The new guide to minimizing legal risks inMore