Facebook has made a lot of changes to the Instagram API over the past few weeks, most of them unexpected. If you work in social media, you’re probably scrambling to figure out what to do. You’re not alone! What’s changed with Facebook and Instagram data? There’s a lot changing and likely more to come. OneMore

In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, which we’re doing daily right now, we’ll post the latest information here. All Union Metrics Instagram account Trackers need to be connected to anMore

Author note: Since things coming out of Facebook are continuing to evolve, we’ll be updating this post with new info as we get it.  In January, Facebook announced plans to deprecate the existing Instagram API over the next year. However, a few days ago they quietly and unexpectedly accelerated that timeline, slashing rate limits to aMore

Good news! We’ve just added a ton of new insights data to our Instagram profile analytics. Union Metrics Instagram Trackers now include reach and impressions, even more detailed engagement reporting, story metrics, and follower analysis including demographics. You can now: Understand how your stories perform Determine which posts drive the most impressions for your account Learn whoMore

Last Saturday was the first of April and so the brands were doing their fooling, to various levels of success and amusement. One that actually seemed hit home? Snapchat’s Instagram filter. Wait, what? Why would they do that? Recode breaks it down nicely: “In case you don’t get it, allow me to dissect the frog: Facebook andMore

Get more from your Instagram account! Wondering how you can get more engagement with your Instagram posts? We have a few tips to help you get more out of all the hard work you’re doing. First, if you haven’t yet, run your free Instagram checkup (or refresh it here). Then come back here and read the followingMore

The Week in Social #243

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencers and platform updates Here’a great windowMore

If you’re in digital or social media marketing, you probably have at least some basic keyword monitoring in place for Twitter. You keep track of what people say about your company and your brands, and maybe you even monitor your closest competitors and some general industry keywords. Twitter’s perfect for this kind of social listening,More

You can now search within your Instagram Trackers to find just the posts you’re looking for! Search for posts that contain any keywords – not just hashtags. This makes it even easier to run a contest, focus on a specific part of a conversation, uncover trends, and so much more.  Log into your Union Metrics accountMore