Last Saturday was the first of April and so the brands were doing their fooling, to various levels of success and amusement. One that actually seemed hit home? Snapchat’s Instagram filter. Wait, what? Why would they do that? Recode breaks it down nicely: “In case you don’t get it, allow me to dissect the frog: Facebook andMore

Get more from your Instagram account! Wondering how you can get more engagement with your Instagram posts? We have a few tips to help you get more out of all the hard work you’re doing. First, if you haven’t yet, run your free Instagram checkup (or refresh it here). Then come back here and read the followingMore

The Week in Social #243

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   On influencers and platform updates Here’a great windowMore

If you’re in digital or social media marketing, you probably have at least some basic keyword monitoring in place for Twitter. You keep track of what people say about your company and your brands, and maybe you even monitor your closest competitors and some general industry keywords. Twitter’s perfect for this kind of social listening,More

You can now search within your Instagram Trackers to find just the posts you’re looking for! Search for posts that contain any keywords – not just hashtags. This makes it even easier to run a contest, focus on a specific part of a conversation, uncover trends, and so much more.  Log into your Union Metrics accountMore

We’ve always made it easy to analyze and monitor the conversation on Instagram around hashtags. But today, we’ve made it even smarter! You can now create far more complex rules to be sure your Trackers find exactly the Instagram posts you’re interested in. Easily filter through millions of posts on Instagram to pinpoint the precise conversation you’re looking for. If you have aMore

You’ve seen all the buzz about Instagram Stories this week and probably watched a few of the Stories at the top of your feed, but maybe you’re still not sure when you should use Stories versus posting to Instagram as you regularly do. It’s a cool new feature, especially if you don’t have time toMore

We’ve been talking about the importance of social video for a long time. This week brought us several huge updates to video in social media, which gives brands even more opportunities to use video content to their advantage across social. Here’s what’s new. Tumblr joined the livestreaming social media world this week with their newMore

What can you learn from Instagram comments? A lot, as it turns out! And before you think you need to comb through all of your comments manually, we recently upgraded the comment reporting in our comprehensive Instagram analytics, available through the Union Metrics Social Suite. So crack open a fresh tab, get to your InstagramMore