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We’ve always made it easy to analyze and monitor the conversation on Instagram around hashtags. But today, we’ve made it even smarter! You can now create far more complex rules to be sure your Trackers find exactly the Instagram posts you’re interested in. Easily filter through millions of posts on Instagram to pinpoint the precise conversation you’re looking for. If you have aMore

You’ve seen all the buzz about Instagram Stories this week and probably watched a few of the Stories at the top of your feed, but maybe you’re still not sure when you should use Stories versus posting to Instagram as you regularly do. It’s a cool new feature, especially if you don’t have time toMore

We’ve been talking about the importance of social video for a long time. This week brought us several huge updates to video in social media, which gives brands even more opportunities to use video content to their advantage across social. Here’s what’s new. Tumblr joined the livestreaming social media world this week with their newMore

What can you learn from Instagram comments? A lot, as it turns out! And before you think you need to comb through all of your comments manually, we recently upgraded the comment reporting in our comprehensive Instagram analytics, available through the Union Metrics Social Suite. So crack open a fresh tab, get to your InstagramMore

On Instagram, just as on any other social media channel, there are myriad different metrics you could be measuring to determine if your marketing efforts are successful. To help you save time and resources, here are our recommended Instagram metrics – the ones that really matter to helping you understand the impact of your InstagramMore

Instagram is one of the fastest growing and most popular social media platforms on the planet. If you work in digital marketing, you’re probably doing something for your brands or clients on Instagram, and if you aren’t doing something already, you’re definitely considering it. So how do you know what you should be doing? HowMore

It seems like we’re talking a lot lately about changes to social media feeds, doesn’t it? Facebook’s always changing their News Feed algorithm, Twitter recently updated how some tweets are displayed in their timeline, and now Instagram is making updates to the order of posts in their feed. So, what’s Instagram changing and how willMore

Hashtags are the key to discovery on Instagram. We’ve said this before, and we’ll keep saying it. Using the right Instagram hashtags can increase engagement with your posts and lead to more followers. So how do you find out which hashtags will work for your posts? Which hashtags will put your posts in front ofMore

The Week in Social #189

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On new research and complying with the FTC. New rules from the FTC means they’re most likely going to startMore