That coveted Instagram #aesthetic: When your posts and Stories are Instantly recognizable because of the style you’ve cultivated on the platform over time. Color palette, fonts, framing and more are all part of the consideration. It’s visual branding at its finest. But sometimes it’s really hard to read. Keep your audience in mind when you’re designingMore

Instagram Stories are gaining in popularity; they now have 300 million daily users, which is more than Snapchat. We recently went over how brands can create better Instagram Stories and analyze them in a webinar and we wanted to break some of those examples down further here. Got questions or something we missed? Find us on TwitterMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. With that in mind, here’s an Instagram quick tip on how the “Rewind” modeMore

Social media is supposed to be a place for humans to connect with other humans from all over the world, based on shared interests. They might also opt into following certain brands they love that are part of those interests. But they still want to interact with those brands on a human level, using humanMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What is TypeMore

Social media managers, influencers and Instagram power users the world over have long wished Instagram posts could be scheduled, and now that wish is finally coming true. Instagram scheduled posts are here! From Instagram’s announcement: “Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been taggedMore

It can be hard to keep up with the addition of new Instagram features, especially since it might be a while between the time they are announced and the time they are rolled out widely enough for you to have access to them. With that in mind, we rounded up all of the latest updates weMore

If you haven’t played with all of the different modes available in Instagram Stories- or you have a little but aren’t quite sure what to do with them for your brand- we wanted to break it down for you quickly and accessibly. Got a question or something we missed? Find us on Twitter @UnionMetrics. What’s Stop-motion andMore

Last month Instagram announced updates to Stories in the form of automatic archiving and Highlights that could be posted permanently (with the ability to edit selections) to a user’s profile. Since then, how have brands been embracing the new Highlights feature? We took a look at a few different brands, plus more ideas for usingMore