Influencer marketing- especially Instagram influencer marketing- is all the rage at the moment, and some campaigns choose more wisely in their influencer partnership than others. One pitch-perfect pair is Link AKC and popular Instagram dog duo (now a dog quartet) Harlow and Sage. The latter star in a one-minute long “Howloween” video showing how LinkMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is an interview with Melissa Kraemer, momager for popular InstagramMore

The Week in Social #275

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and engagement UGC (or user-generated content)More

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Mireya Garcia, an award-winning journalist currentlyMore

Lowe’s has been highlighted for their creative approach on social media before, using Vine (RIP) for some neat 6-second DIY videos. Now they’re taking DIY projects to Instagram Stories, fitting a makeover for a tiny room into the dimensions of an Instagram Story. As PSFK writes: “The closet-like room matches the dimensions of the InstagramMore

Everyone likes to complain when social platforms change their user experience and design, but for many brands and influencers on Instagram the switch to an engagement-based algorithm from a fully chronological timeline has resulted in a major engagement drop for them. So what’s a brand or influencer to do? We pulled together some of theMore

While there’s no magic formula for writing a winning post on any social media platform (if you discover one, please let us know), there are some best practices you can tap into as a starting point to discover what works best for your particular brand. We’ve already covered how to write a good tweet, soMore

Amidst all of the fancy #foodstagrams and perfectly lit, artful #brunch shots on Instagram there is also #unphotogenicfood. By most brand standards, that’s exactly what Domino’s Instagram feed is: Amateur shots of greasy pizza boxes rather than the cleaner, hopelessly aspirational shots of all its fast food brethren. And the reality is refreshing. What youMore

Our Social Media Summer School series is coming to a close as Labor Day approaches, so we wanted to make sure you had access to everything we’ve shared in one easy place. So here’s our Social Media Summer School wrap-up, with all of the resources you need in one place, all for free (or theMore

The Week in Social #268

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing, fraud and algorithms Fraud in influencerMore