While you’re busy planning for 2018 or putting the final touches on your plans for 2018, you might not have time to research all the latest algorithm changes in-depth, especially if you’re a smaller brand or team with limited resources. With that in mind, we’ve rounded up all the algorithm posts we wrote this yearMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’ve reached out to some different perspectives on using social media over the past few months, from Instagram influencers to podcasters and more. If you’ve missed any ofMore

Earlier this week we guest hosted #ChatGram on Twitter, talking about the Instagram algorithm: What we know about how it works, some tactics we’ve seen influencers using in the wild to boost their engagement around it, and how brands can borrow from those tactics. In case you missed the chat or just want all ofMore

The Week in Social #279

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  Short, sweet and a little bit of everything InstagramMore

Influencer marketing- especially Instagram influencer marketing- is all the rage at the moment, and some campaigns choose more wisely in their influencer partnership than others. One pitch-perfect pair is Link AKC and popular Instagram dog duo (now a dog quartet) Harlow and Sage. The latter star in a one-minute long “Howloween” video showing how LinkMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is an interview with Melissa Kraemer, momager for popular InstagramMore

The Week in Social #275

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing and engagement UGC (or user-generated content)More

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’re reaching out to some different perspectives on using social media, from Instagram influencers to podcasters and more. This is a guest post from Mireya Garcia, an award-winning journalist currentlyMore

Lowe’s has been highlighted for their creative approach on social media before, using Vine (RIP) for some neat 6-second DIY videos. Now they’re taking DIY projects to Instagram Stories, fitting a makeover for a tiny room into the dimensions of an Instagram Story. As PSFK writes: “The closet-like room matches the dimensions of the InstagramMore

Everyone likes to complain when social platforms change their user experience and design, but for many brands and influencers on Instagram the switch to an engagement-based algorithm from a fully chronological timeline has resulted in a major engagement drop for them. So what’s a brand or influencer to do? We pulled together some of theMore