Hashtag tracking on Instagram as we have always known it is essentially dead. Tracking competitor and influencer profiles the way we’ve know it is definitely dead. So what’s a brand to do in this brave new world of Instagram marketing? The good news is the new Instagram Graph API is actually more robust than theMore

Facebook has made a lot of changes to the Instagram API over the past few weeks, most of them unexpected. If you work in social media, you’re probably scrambling to figure out what to do. You’re not alone! What’s changed with Facebook and Instagram data? There’s a lot changing and likely more to come. OneMore

In response to the recent Instagram API changes Facebook just announced, we’ll be making a set of updates to our Instagram profile Trackers. As we add new or update existing functionality, which we’re doing daily right now, we’ll post the latest information here. All Union Metrics Instagram account Trackers need to be connected to anMore

Author note: Since things coming out of Facebook are continuing to evolve, we’ll be updating this post with new info as we get it.  In January, Facebook announced plans to deprecate the existing Instagram API over the next year. However, a few days ago they quietly and unexpectedly accelerated that timeline, slashing rate limits to aMore

Good news! We’ve just added a ton of new insights data to our Instagram profile analytics. Union Metrics Instagram Trackers now include reach and impressions, even more detailed engagement reporting, story metrics, and follower analysis including demographics. You can now: Understand how your stories perform Determine which posts drive the most impressions for your account Learn whoMore

Social media managers, influencers and Instagram power users the world over have long wished Instagram posts could be scheduled, and now that wish is finally coming true. Instagram scheduled posts are here! From Instagram’s announcement: “Today, we’re introducing new features to the API, such as allowing businesses to schedule posts, view posts they’ve been taggedMore

We’ve written a lot about Instagram over the years so periodically we like to gather and update that advice, adding in new information around platform updates and shifts in best practices. Consider this the latest and greatest in our Instagram advice for brands. Got a question or something we missed? Find us on Twitter @UnionMetrics.More