Social platforms are constantly updating and it can be frustrating to keep track of not only all the changes, but what the implications are for your brand and its strategy. Since social media is our business, we’re sharing our most up-to-date knowledge with you, in this case with Instagram’s latest features and updates. Here’s whatMore

Gatorade celebrated its 50th anniversary last year by bringing back its iconic “Be Like Mike” advertising, updated for modern audiences on Instagram and Facebook. The original ad ran 23 years ago and they released a remastered version- -along with a series of updated spots. Those are unfortunately no longer available on YouTube, but their #BeLikeMike InstagramMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video and other content marketing If you’re considering which kinds of video toMore

For a while now we’ve been writing over on our Tumblr about great social media campaigns we’ve seen in the wild, and we thought you’d like to get a little inspiration from them too. See a great campaign? Tell us about it! You can find us on Twitter @UnionMetrics. TakisUSA has a great storytelling campaign goingMore

While the ideal in content marketing is to design every piece of creative specifically for where you intend it to live, not everyone has the resources necessary for that. So let’s talk about how to make the most of the resources you have, and be sure your Facebook content works on Instagram, and vice versa. How youMore

The Week in Social #171

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On social strategy and content marketing. Work smarter not harder when it comes to your social strategy, says MattMore

The Week in Social #169

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. This week brought a lot of platform-specific updates and milestones, so here’s a breakdown in case you missed someMore

The Week in Social #160

It’s Friday and that means it’s time for This Week in Social Analytics with our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.  On big questions, social media crisis, and the law. Better ClientMore