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These days there are agencies you can hire that work solely to match up influencers and brands, but not every brand can afford- or wants to go- that route. Here’s how to find influencers of different kinds (we’ll review the different types of influencers first) and decide which is just right for a partnership or campaignMore

The Week in Social #220

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing 360-degree videos are resource intensive toMore

The Week in Social #216

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On storytelling and content marketing If you think justMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing, social and video If your Twitter strategy is feeling stale, here areMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On platform updates and new features Facebook changed their algorithm- yes, again- to concentrateMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video, including Facebook Live and Snapchat. If you want to Facebook Live likeMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On Snapchat and influencers There’s a lot to consider before embarking on an influencerMore

The Week in Social #187

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. On influencer marketing and core values. Think you need big cash to hire a big celebrity for the mostMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you. Leave your thoughts in the comments, or come find us on Twitter at @UnionMetrics. What marketers struggle with: Multichannel, influencers, video. Why Marketers Haven’t Mastered Multichannel? While marketers say they want to makeMore