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A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore

There’s a lot of value in geo reporting aside from just getting a general idea of where your fans and followers live. In this post we’ll walk through a particular example: You’re setting up a bar in a new city and you want some local influencers to get interested in your brand. We’ll say your barMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing Here are The 4 Ways toMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On live-streaming, especially Facebook Live For B2B brands whoMore

This coming Tuesday is Valentine’s Day (consider this your last-minute warning in case you still need to get something together) and Whole Foods has teamed up with some food blogging influencers to share recipes for a holiday all about indulgences with a loved one. Their blog post frames the holiday campaign perfectly: “Anyone can makeMore

The Week in Social #240

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.   All about Facebook Facebook announced some more tweaksMore

The Week in Social #236

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On influencer marketing A recent poll looked at HowMore

These days there are agencies you can hire that work solely to match up influencers and brands, but not every brand can afford- or wants to go- that route. Here’s how to find influencers of different kinds (we’ll review the different types of influencers first) and decide which is just right for a partnership or campaignMore

The Week in Social #220

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On video marketing 360-degree videos are resource intensive toMore