A word of caution to begin: Trying to “start a trend” is almost like “trying to go viral”; there’s not a magic formula to follow and it’s not really something you can plan for, but taking a look at some popular trends on social can help you craft better overall content and give you a betterMore

Sentiment analysis can do more for your brand than just tell you generally how people are feeling toward you at any given moment, and one great use case applies to one of the marketing darlings of the moment: Influencer marketing. Use it to pay attention to influencers in your industry and identify the best matchMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things video If you have  limited resourcesMore

There’s a lot of value in geo reporting aside from just getting a general idea of where your fans and followers live. In this post we’ll walk through a particular example: You’re setting up a bar in a new city and you want some local influencers to get interested in your brand. We’ll say your barMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On all things content marketing It’s easy to getMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On what brands need to know We talk aboutMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On Facebook and Instagram strategy Considering an Instagram takeover?More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On content marketing If your content marketing approach couldMore

There’s been a lot of talk lately about brands and authenticity as several high-profile campaigns have performed poorly or been outright rejected, including Pepsi’s attempt at social commentary (which Heineken nailed) and Dove’s latest attempt to appeal to a more diverse set of women. The latter flopped in part because it seemed to stray from theMore

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics.  On getting organized If you’re having trouble getting to everything,More